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2017年IFA中国国家品牌展区隆重开幕

2017-09-02 11:46:17   国际在线

中国电子家电领军品牌访谈

中国国家品牌区剪彩仪式

国际在线消息(中国国际广播电台记者 阮佳闻):当地时间9月1日,第三届中国家电电子品牌展在2017年德国柏林国际电子消费品展览会(IFA)期间开幕。众多中国顶级家电品牌参展,展示中国智能、环保、创新设计产品,让更多的欧洲消费者了解中国品牌。

本届品牌展由中国商务部主办,商务部外贸发展事务局与中国机电产品进出口商会联合承办,设置了中国国家品牌展区和中国品牌企业参展区,汇聚了海尔、海信、长虹、TCL、格力、美的、格兰仕等众多中国顶级家电品牌。

中国驻德国大使馆经商处一等秘书裘元玲在致辞中表示,近年来,中国消费类家电企业在产品设计研发上苦下功夫、锐意创新,取得了长足进步,中国品牌已成为IFA展中不可或缺的组成部分。中国家电企业通过不懈努力为消费者奉献优质产品的同时,再次证明了中国制造的实力和潜力。

中国机电产品进出口商会副会长王贵清指出,中国电子家电产业经过30年的不懈努力和发展,已经连续十余年成为全球最大的电子及家电制造大国。与此同时,随着中国企业不断加大产品研发和品牌投入的力度,越来越多的欧洲消费者开始了解并逐渐接受中国品牌。

作为参展商代表发言的格兰仕集团总裁梁昭贤介绍了格兰仕和众多中国家电企业通过IFA向国际社会展示“中国智造”和中国企业“走出去”的最新成果。他表示,作为中国家电制造企业的一份子,希望能与行业同仁一道,以多元化产品、创新力和国际化战略提升人类生活品质,以更具建设性、更可持续发展、更包容的方式融入全球市场。

另外,品牌展上还同期举办了“智能中山 南头家电”馆揭幕仪式、“世界美食顺德家电”主题活动以及中欧业界对话交流会。

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