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北汽混改加共享如何落地?

2017-09-02 11:46:09   央广网

北汽集团诞生于1958年,是我国最主要的汽车企业之一。2016年营业收入达到4061亿元,销售汽车285万辆。2017年1月至7月,北汽新能源汽车累计销售3.6万辆,在纯电动乘用车市场的占有率达到了23%。

2016年北汽新能源成为北京市第一家启动混合所有制改革的国企,共吸引22家非国有资本进入,持股达到37.5%。北汽新能源完成了30亿的A轮融资,渤海活塞、国轩高科等上市公司成为股东,融资后北汽新能源估值大约80亿。而2017年伊始,北汽新能源已经在1月份启动了B轮融资,融资规模达到80亿,估值将达240亿。

2017年北汽新能源还有一个重大动作就是试点员工持股。北汽新能源将成为北京市第一个进行员工持股试点的国有企业。根据官方数据,此次国有资本继续减持近10%,成立员工持股公司,员工持股不超过1%。

北汽新能源在分时租赁领域也在低调布局,绿狗、北京出行、北汽绿行,三大平台的规模,已经占到了北京市场的70%。那么,北汽能否运用共享汽车弯道超车,追上发达国家的汽车产业呢?

近年来,随着共享经济、智能互联和汽车社会的快速发展,汽车共享的理念渐入人心。据有关数据统计,2016年共享交通在整个出行方式中的占比达13%,到2020年,这一比例或将超过30%。

共享出行生态为汽车行业带来了巨大的变革机会。北汽新能源已布局智能驾驶、智能网联、智能人性化三大技术平台,着力打造能更好的满足出行用户需求的智能座舱。

早在2012年,北汽新能源,就开始打造,以政府公务出行为主的,分时租赁平台,绿狗租车、北京出行和北京绿行。今年5月,又推出了面向全国的“轻享出行”平台。作为北汽新能源第三个产品品牌“轻享出行”的主要功能就是承载北汽新能源、绿色智慧出行的方式和模式,将为人们提供从“轻出行”到“轻生活”的支撑,满足社交、商务、娱乐、旅游和物流等方面的需求,并链接一切相关资源,助推业务增值,开创共享智慧出行新局面。

截至今年6月底,北汽新能源旗下的出行平台已覆盖全国8个城市,车辆规模达到1万辆,会员规模超过20万。到今年年底,预计将新增车辆4000~5000辆,达到1.5万辆的规模。

北汽新能源旗下“轻享出行”共享汽车平台,通过这三大举措,重新定义了未来汽车和未来出行,在给人们带来更好的产品和出行体验的同时,也将进一步带动新能源汽车销量的增长。

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