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弘扬参乡文化 推动品牌发展
2017-09-02 08:21:20 中国青年网
本报9月1日讯(记者王丹丹 张俊增)金秋送爽,人参香飘。9月1日,首届长白山人参文化节暨第31届中国·抚松长白山人参节在抚松县拉开帷幕。活动将历时4个月,活动范围覆盖我省人参主产区及全国人参主销区。
作为“长白山人参”品牌打造的重要活动之一,首届长白山人参文化节由吉林日报社、吉林省农委及抚松县委、县政府共同主办。文化节以媒体宣传、文化展示、经贸活动为载体,以展示“长白山人参”品牌文化为主要内容,旨在通过系统整合“长白山人参”品牌各项宣传推广活动,全面提升“长白山人参”品牌影响力。
开幕首日,参王评选、产品展销、人参产业高峰论坛、经贸洽谈、项目签约……丰富多彩的主题文化活动,尽展“长白山人参”风采。在今天下午举行的“互联网+人参产业”发展高峰论坛中,人参企业代表与电子商务产业专家、学者齐聚一堂,共同探讨“互联网+人参产业”发展的新路径。
据了解,作为我省人参产业品牌文化建设的重要内容,本次文化节将在全国范围内开展品牌文化推广活动。其中,为了真实再现野山参“开秤”交易情景,9月20日,“长白山人参文化节”的一项重要活动——“开秤节”将在抚松县举行。届时,活动主办方将邀请国内权威媒体代表亲临“人参之乡”抚松,亲身体验“长白山人参”品牌的产品优势和品牌内涵。
据介绍,为推进“长白山人参”这一区域公用品牌建设,我省对“长白山人参”的品牌建设、产业政策、产品功效,人参文化等进行多角度、全方位挖掘,使品牌知名度快速提升。2017年,“长白山人参”品牌入围中国农产品网络品牌50强;在世界地理标志大会上,“长白山人参”获得“中国商标金奖”提名,成为唯一入围该奖项的吉林品牌。
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