新闻
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170901/31254830.html
Server: cms-8-251
Date: 2024/11/05 19:37:54

Powered by China
China

光明乳业再迎新成员 战略创新带动营利双增

2017-09-01 14:06:02   中国经济网

在此次活动上,莫斯利安携手光明代言人、实力偶像团体五月天,向现场数千消费者揭开了系列新品的神秘面纱。光明乳业股份有限公司相关负责人表示,“此次发布的三款新Li量新品组合旨在引领行业趋势,差异化消费者体验,再创市场奇迹。以消费升级带动品类升级,为中国消费者带去营养与美味的双重享受”,并携手康美共同打造常温酸奶市场新格局。

 从开创到蜕变 明星单品持续发力

莫斯利安作为光明乳业推出高端酸奶产品,于2009年正式推向市场,2012年在全国铺货上市,是国内第一款常温酸奶,填补了国内乳制品市场常温酸奶产品的空缺,颠覆了传统酸奶的储存模式,一时风头无两,而后各大乳业品牌紧跟品类蓝海,常温酸奶产品类型已陷入同质化、价格竞争白热化的阶段。

面对同类产品在市场上的抢眼表现和品牌攻势、以及常温酸奶由高速增长时代进入放缓期的变化,找寻新的增长点、强化品牌辨识度,深化品牌内涵,打造多元化产品,成为了莫斯利安突破自身发展瓶颈、打开更广阔的市场空间的有效途径。同时,光明乳业还携手行业领先的德国康美包装公司为此次发布的新产品,全球化量身打造新包装,进一步提升消费体验。

在此形势下,光明乳业莫斯利安新Li量新品组合的华丽亮相,也标志着光明乳业对不断创新、深挖品牌内涵的坚持。光明乳业聚焦主力消费人群、迎合消费需求的升级,又一次率先开启了常温酸奶这一细分品牌的新时代。

深化品牌内涵 坚持创新之路

在当下消费升级的环境下,光明乳业积极丰富品牌内涵、提升产品可选择性,迎合消费者需求。除常温酸奶“莫斯利安系列”外,光明乳业今年推出了大麦若叶、萌小团巧克力牛奶饮品、Nijigen咖啡牛乳饮品等多个新品来满足市场多元化需求,光明乳业旗下鲜奶产品“优倍”、高端酸奶产品“如实”以及进口奶粉产品“培儿贝瑞”等都广受消费者好评。

值得一提的是,光明乳业体育营销战略也大获成功。2017年6月28日,光明乳业正式对外宣布成立上海光明优倍女子排球俱乐部。这无疑是光明2017年度最为重磅的品牌战略举措,也是2016年光明乳业品牌升级的加码和深化。

结合乳制品市场营销特点,将市场营销与体育事业创新融合。8月28日,光明乳业公布2017年半年度业绩报告,业绩实现双增长。报告期内,公司实现营业收入109.23亿元,较上年同期增6.36%;归属上市公司股东净利润3.66亿元,同比增长52.17%。,已实现“时间过半,任务过半”,随着消费升级、品牌价值持续提升,光明乳业将继续稳中求进,提升企业竞争力。

上一页1/2下一页
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170901/31254830.html
Server: cms-8-251
Date: 2024/11/05 19:37:54

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170901/31254830.html
Server: cms-8-251
Date: 2024/11/05 19:37:54

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170901/31254830.html
Server: cms-8-251
Date: 2024/11/05 19:37:54

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170901/31254830.html
Server: cms-8-251
Date: 2024/11/05 19:37:54

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170901/31254830.html
Server: cms-8-251
Date: 2024/11/05 19:37:54

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170901/31254830.html
Server: cms-8-251
Date: 2024/11/05 19:37:54

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170901/31254830.html
Server: cms-8-251
Date: 2024/11/05 19:37:54

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170901/31254830.html
Server: cms-8-251
Date: 2024/11/05 19:37:54

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170901/31254830.html
Server: cms-8-251
Date: 2024/11/05 19:37:54

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170901/31254830.html
Server: cms-8-251
Date: 2024/11/05 19:37:54

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170901/31254830.html
Server: cms-8-251
Date: 2024/11/05 19:37:54

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170901/31254830.html
Server: cms-8-251
Date: 2024/11/05 19:37:54

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170901/31254830.html
Server: cms-8-251
Date: 2024/11/05 19:37:54

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170901/31254830.html
Server: cms-8-251
Date: 2024/11/05 19:37:54

Powered by China
China