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中秋月饼在美提前上市 中国传统节日氛围“浓”
2017-09-01 11:35:56 中国青年网
中新网8月1日电 据美国《侨报》报道,受“闰月”影响,2017年的中秋节来推迟到10月4日,但这并不影响美国洛杉矶华人对过中秋节的热情,各款月饼纷纷提前上市,洛杉矶居民也已感受到这一中国传统节日的气氛。
华人超市推出了熊猫和猪这类动物造型的特别版月饼吸引顾客。(美国《侨报》记者翁羽摄)
2017年的闰月出现在6月,这不但让中国传统节日重阳节、七夕节推迟,就连中秋节也跟着错后到了10月4日。但这并不影响洛杉矶华人们对过中秋节的热情,商家们更是提前月余将各款月饼摆上显眼位置,渲染节日气氛。
在美国受民众喜欢的仓储式超市好市多(Costco),中秋节前看到月饼已经不是新鲜事。由于好市多提供试吃服务,销售员除了忙着将月饼切成小份给顾客,也要不停地向人们介绍月饼新奇特色。
为了吸引对月饼不太熟悉的美国顾客们,好市多的月饼推出了诸如熊猫和猪这类动物造型的低价特别版月饼。好市多的月饼销售员表示,已经连续3年在好市多卖月饼,完全不担心离中秋节太远没人购买,因为不分族裔的顾客都对月饼很感兴趣,并非是为了过节才买。
在老牌华人超市内,今年的月饼花式展销花样百出,一些超市的展销区还会布满传统纸灯笼进行装饰。不少顾客表示,因为看到浓浓的节日气氛,还以为马上就是中秋节。
有购买月饼意愿的顾客则表示,今年商家以推出低价位的月饼为主,包装简单,不像去年的豪华礼品盒,但口味和花样则多了许多。
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