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农业小镇触网 石榴品牌打响
2017-09-01 05:26:00 中国青年网
“采摘游火了,现在我们村大伙儿都能靠农家乐挣到钱。游客多时,平均每人每天能挣到一两百。”被当地人戏称“石榴哥”的陈利群笑称,现在村民们坐在家门口就有生意上门,“这样的农家乐才真的是‘农民乐’,而不只是‘老板乐’。”
“石榴哥”,是海南省澄迈县福山镇洋道石榴合作社的创始人。合作社成立于2014年,目前社员有50多户,种植面积达1000多亩。陈利群带领大家以合作社为技术和管理平台,依托澄迈县网店协会的冷链运输、电商平台统一销售番石榴,大家都挣得盆满钵满。
近几年,福山镇积极打造互联网农业小镇,将互联网技术与农业生产、加工、销售等产业链环节结合,实现农业发展科技化、智能化、信息化,现代农业发展迅速。
陈利群说,他们用电商的方式销售番石榴,不仅卖出了好价钱,也获得了较高的知名度。现在,他们开始和旅行社合作,让游客到种植园来体验亲自采摘的乐趣。“以‘采摘游’为主题的休闲方式,每到节假日就会迎来众多游客前来果园品尝购买,不仅可以打响我们合作社自己的品牌,还能吸引游客到农家乐就餐,并能带动周边的特色农产品发展,一举多得!”
农业大县澄迈物产丰富,拥有无核荔枝、福橙、 山口青柚、桥头地瓜等特色农产品。为促进农产品流通,澄迈从2013年以来积极推进电子商务进农村,以电商平台整合全县农产品资源向外销售。越来越多的优质农产品搭上电商快车,农民增收也有了新渠道。未来澄迈县将继续往“互联网+农业”方向发展。
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