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北京现代陷停产风波 业内人士:应推出更适合中国市场产品

2017-08-31 17:50:52   央广网

央广网北京8月31日消息(记者杨博宇)据中国之声《新闻晚高峰》报道,近日有消息称,北京现代4家工厂因零部件供应中断停产。8月30日北京现代官方对此发布公告称,“目前北京现代生产系统短暂波动已解决,北京现代全部工厂均为正常生产经营状态”,曾经一度突破年销百万辆的北京现代为何身陷停产风波?

近日有媒体报道,由于拖欠供应商货款导致北京现代4家工厂全面停产。对此,北京现代方面在接受媒体采访时否认了这一消息,表示在华工厂目前并没有停产。

8月30日晚间,北京汽车股份有限公司又发布公告称,目前北京现代生产系统短暂波动已解决,北京现代全部工厂均为正常经营状态。北汽方面认为上述短暂风波对该公司整体经营业绩无重大不利影响。

今天记者走访北京多家北京现代4S店,由于是工作日店内看车的消费者并不多。一位销售人员表示,从今年2月开始店内销量下降不少,目前主打车型优惠都在两万多元左右,部分车型需要预订,预订周期在2周左右。“一开始卖的挺好,北京现代每年销量都逐渐上升,不然也不会从这儿开工厂,又到沧州开第四工厂,但从2、3月份开始消弥,不能说不卖,正常也在卖。以前能卖十辆,现在也就六七辆。”

对于停产传闻,这位销售表示已经恢复正常生产。“销量跟之前(比)差点,过了这阵可能就好了。听说又生产了签合约了,之前可能合约没有调整好,本身销量少,以前停过后来又生产,现在又开始工作了。”

业内人士分析,销量下滑导致了经销商信心不足。随后记者电话咨询了北京地区的一家北京现代直营店,工作人员表示,部分车型由于零件供应原因暂时无法预定。“供货商的问题,现在北京现代厂家,像我们店6月底有客户订了四驱的车到现在还没车。不是这俩月没排产,是四驱的发动机里好像有一个供货商有零件短缺,北京现代厂家这边四驱生产的工厂不能生产。”

其实,早在一周前就有供应商停止供货的传闻。此前有消息称,北京现代塑料燃油箱供应商“北京英瑞杰”8月22日曾发布公函称,因北京现代欠款1.11亿元,导致运营资金不足,从8月22日起公司停止向北京现代供货。目前北京英瑞杰总销售额为8.5亿元,其中来自北京现代的销售达到5.8亿元,占总销售额的68%。今天下午,记者拨打北京英瑞杰电话核实相关情况,但两步电话均处于无人接听状态。

据了解,目前北京现代共有4家工厂在产,3家位于北京,一家位于河北沧州。今年7月北京现代第五工厂在重庆落成,但由于处在调试阶段,未真正投入生产。今年初北京现代制定的全年销量目标为125万辆,但上半年的销量成绩仅完成该目标的33.2%。随后北京现代方面将全年销量目标下调至80万辆。

业内人士表示,尽管北京现代方面澄清表示工厂目前处于正常生产经营状态,但本次被曝出停产传闻与其今年以来销量大幅下滑不无关系。中国汽车流通协会副秘书长罗磊表示,一个企业设计产能是按照正常的节拍准备上游货源跟下游供给。今年北京现代在国内的销量可以说出现断崖式下滑,特别是在二季度时下滑相当严重,这种情况下会受几方面影响,一方面经销商会面临大量库存的压力,给上游供应商的结款可能会受到影响。

曾经北京现代车型依靠性价比优势,确实吸引了大批消费者。在罗磊看来,想要扭转目前的局面必须要提升其核心竞争力,推出更适合市场的产品。“每一个产品都有生命周期,刚开始现代索八推出来时出现了一波比较高的销售高峰,因为是全新产品。现在他必须拿出一些更好更适合中国市场的产品出来,很快就能扭转。现在中国市场进入全新时期,是市场选择产品的过程,是产品之间的比拼,如果产品真正适合中国市场,产能不是实质问题。”

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