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UC好看鉴定官亮相,松鼠家族再添逗萌成员

2017-08-31 17:26:04   中国经济网

近日,UC官方推出了全新功能性拟人松鼠形象U鉴鉴,这一形象来自UC的吉祥物松鼠,是松鼠家族的一个新成员。

UC推出内容品控拟人形象

据了解,全新松鼠形象U鉴鉴将担任好看鉴定官一职,负责全平台的内容质量把关。作为内容聚合分发平台, UC在2017年提出“大生态、大数据、大视角”的内容核心战略,对内容质量、多元化、趣味性提出了更高要求。

(U鉴鉴官方形象)

此次UC推出U鉴鉴这一拟人化的“职位”,是作为内容平台对质量要求的一次形象化表达。

将不太容易被看见的功能、特点拟人化展现是企业品牌发展的一种明智举措。熊本熊就是一个经典案例,通过熊本熊贱萌的性格特点生动传达了当地旅游业的酸爽体验。UC推出好看鉴定官U鉴鉴的拟人化形象旨在传达UC平台为用户提供好看内容做出的努力,让幕后的内容品控具象化,使之能够被用户看见。

经UC官方确认,U鉴鉴已经于日前“赴任履职”,在UC全平台展开好看内容鉴定工作。根据工作进程的规划,它将率先在全平台展开摸底内容普查,提升好看内容的推荐权重,让好看的内容可以被更多用户看到。

什么样的松鼠能做好看鉴定官?

根据UC官方放出的U鉴鉴亮相海报,U鉴鉴被设定为一只性格特征为可爱、逗萌、善于发现又吹毛求疵的小松鼠。这些与时下受众喜好一脉相承的标签特点,和U鉴鉴所承担的“好看鉴定官”职责所应该具备的职业素养吻合。

一方面,作为好看鉴定官的U鉴鉴需要为平台超过6亿用户的阅读内容把关,因此一双善于发现的眼睛和极其高要求的内容审美品味必不可少;另一方面,U鉴鉴需要调和大量用户的阅读需求,可爱、逗趣的性格为协调用户阅读需求提供了方便。

让U鉴鉴做好看鉴定官是为了充分满足用户对优质内容的需求,因此,U鉴鉴本质上是用户对优质内容需求的缩影。

U鉴鉴折射内容为王的产品价值观

U鉴鉴形象折射出的是UC作为内容平台对“内容为王”这一产品价值观的追求,为了满足用户对优质内容的需求。平台先进行内容精选,过滤劣质内容让优质内容可以脱颖而出,被更多用户看到。

互联网企业圈喜欢追逐热点,一个概念可能还没火就已经过气了。然而正是“内容为王”,这个在自媒体内容创业高潮红极一时如今却有些落寞的词,为UC赢得了转型升级一周年来自行业和用户的喝彩。

可以预见,定位做内容平台的UC会更加注重对平台内容的优化,还会有更多行动来确保用户对优质内容的需求能够被满足。推出U鉴鉴形象既是对转型升级一周年的阶段总结,也是对未来UC平台内容的自信亮剑。

值得期待的是UC在此次U鉴鉴亮相说明中指出,以后松鼠家族说不定出现其他新成员。在资讯内容阅读体验上的提升,让人对“松鼠家族”充满期待。


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