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央广《王冠红人馆》财经报告:饿了么吃下百度外卖,送餐市场开启双雄时代
8月24日,饿了么正式宣布合并百度外卖。在这场交易中心,饿了么仅花8亿美元,就打包了百度外卖和众多流量入口,着实令人唏嘘。此前估值达20亿美元的百度外卖为何如此贱卖?外卖"三国杀"变"双雄争霸"背后是谁在明争暗斗?三进二之后,"王者对决赛"还有多远?央广《王冠红人馆》财经报告为您深度解析饿了么与百度的"蓝红合璧"。
一、聚焦--饿了么合并百度外卖阿里提供融资支持
8月24日,饿了么正式宣布合并百度外卖。合并完成后,百度外卖成为饿了么的全资子公司。百度外卖仍以独立的品牌和运营体系发展,包括管理层在内的人员架构保持不变。
公开信息显示,阿里巴巴为此次交易向饿了么提供了融资支持。百度通过换股方式也成为饿了么的股东。二者还承诺,将给予新平台在流量入口、智能技术、金融保险等领域的全方位、更大力度的支持。
本次交易中百度外卖以5亿美元出售,同时还打包了些流量入口资源给饿了么,作价3亿美元,包括手机百度、百度糯米、百度地图,年限为五年,百度搜索年限为两年,总收购价格为8亿美元。其中2亿美元为现金,饿了么增发股份3亿美元。交易完成后百度占饿了么股份5%,剩余3亿美元锁定期为五年。另外,百度外卖品牌保留18个月给饿了么使用,18个月之后饿了么不能再使用百度相关品牌。
二、解析--百度外卖挥泪三折甩 饿了么瞄准高端用户
百度外卖三折贱卖 糯米成为"绊脚石"
百度外卖于2014年5月上线,2015年7月从百度分拆发展,专注于中高端白领员工及住宅市场。2015年7月,百度获得2.5亿美元A+轮融资,2016年7月,百度外卖宣布完成B轮融资,消息称总金额达3至5亿美元,此后百度外卖首次大力度降低补贴,并宣布在去年11月左右于北京地区实现盈利。
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