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金马奖主视觉海报致敬《春光乍泄》
2017-08-31 07:00:41 中国青年网
金马奖主视觉海报粉丝版
第54届金马奖主视觉海报昨日曝光,由曾为金钟奖、金曲奖规划视觉的设计师方序中操刀打造。他以香港导演王家卫20年前荣获戛纳影展最佳导演的《春光乍泄》为灵感,并由王家卫亲自挑选其中两款作为本届金马海报。金马执委会亦宣布《春光乍泄》将于金马影展做20周年隆重再映。
方序中的作品横跨金钟奖、金曲奖、唱片、商品包装、企业识别与策展,他认为,设计应该来自脚踏实地的真实记忆。这次他受邀担任本届金马的视觉总监,设计的海报中,有一款被昵称为“影痴版”,因为他只将《春光乍泄》中的瀑布画面海报投映于形态万千的布幕上。方序中表示:“对我来说,电影就像一场梦,而主视觉中出现的那个瀑布,就象征着梦境。在创作时我将自我投射成主视觉中的人物,而瀑布代表着梦想的世界,两者从小到大,建构出完整的电影感。”而以众多线条组成的54 Logo,则转化了布幕的各种形貌,从平整的、曲线的、放射开展等组合为抽象又优雅的“54”符号。
而另一款海报则被昵称为“粉丝版”,张国荣、梁朝伟曾在布宜诺斯艾利斯的天台上,留下迷人的身影。其实电影这块布幕亦如飞毯,可以带你至世界尽头,也能在爱与离别中,咫尺天涯。张国荣、梁朝伟的杰出演技,让人心醉也心碎。看到海报的粉丝,大呼想要收藏,更期待在影展重温这部经典影片。
除了致敬《春光乍泄》,金马执委会也刻意借用本片英文片名“Happy Together”之意,传达“电影之乐,乐在一同”的概念。不仅是电影创作者们,有志一同,完成作品。观众在影展齐聚银幕之前,感同身受,欢声喝彩,未尝不也是特有的同乐仪式。这也是本届金马影展给观众的邀请暗语,欢迎幕前幕后、拍电影的和看电影的,都能一起来“Happy Together”。
据悉,在王家卫导演的支持下,二十周年的《春光乍泄》也确定在本届金马影展放映数字版本,这部愈陈愈香的杰作定能再度掳获影迷的心,没朝圣过大银幕的观众更加不能错过。本届金马奖颁奖典礼将于11月25日举行。
(新 宇)
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