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伊利与奥运不解之缘

2017-08-30 15:04:29   中国青年网

伊利再次携手奥运,成为全球首个符合“双奥”标准的健康食品企业。登高莫问顶,活力中国梦。每一场体育盛会的背后,均有着伊利活跃的身影。伊利通过对全国重大赛事、体育活动的支持,持续为中国体育事业发展注入动能。

伊利集团是亚洲乳业第一、全球乳业8强,也是中国规模最大、产品线最全的乳制品企业。同时,伊利还是中国唯一一家符合奥运会标准,为2008年北京奥运会提供服务的乳制品企业;是中国唯一一家符合世博会标准,为2010年上海世博会提供服务的乳制品企业。从2005年签约中国奥委会开始,伊利已经连续十二年服务奥运,并为中国体育代表团提供营养支持,陪伴中国队备战各项世界赛事,具有丰富的顶级赛事服务保障经验。

2005年11月16日,伊利与北京奥组委正式签约。伊利经过周密的准备,最终以过硬的品质通过奥委会严格的检验,这是全球最高标准的检验,成为国内唯一一家符合奥运标准、为2008年奥运会提供乳制品的企业。2014年,伊利再度陪伴中国奥运代表团征战俄罗斯索契冬奥会,以高品质的奥运牛奶,助威中国冬奥军团。

2016年12月16日,伊利携手国家体育总局冬季运动管理中心,成为“第三届大众冰雪季”唯一乳制品合作伙伴。伊利不仅全力支持整个2016/2017赛季包括中国高山滑雪巡回赛、国际雪联高山滑雪积分赛、全国大众速滑马拉松、全国大学生滑雪挑战赛在内的全部20余场大众冰雪赛事,助力中国冰雪运动的发展;同时通过推出伊利冰雪活力青训营、支持重量级大众冰雪品牌赛事等多种形式,鼓励和带动更多民众了解和参与冰雪运动,营造良好的冰雪运动氛围,助力国家“三亿人上冰雪”目标的实现,对备战2022年北京冬奥会发挥了积极作用。

本报记者刘大伟J190

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