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澳大利亚旅游局局长:赴澳旅游中国游客消费额最高

2017-08-30 07:31:43   央广网

人民网北京8月29日电 (记者刘佳)28日,澳大利亚旅游局与银联国际在北京签署了新一轮的三年合作备忘录(MOU)。此次银联国际与澳大利亚旅游局签署的合作备忘录,标志着双方将共同深入挖掘中国旅游市场的发展机遇。

澳大利亚贸易、旅游和投资部部长史蒂文·乔博(Hon. Steven Ciobo)表示,“澳大利亚旅游局与银联国际将进一步深化双方在业务拓展和联合推广活动方面的合作。更为重要的是,双方还将联手为中国和亚太地区的游客打造更加便捷的支付服务,同时提升澳大利亚旅游环境和访澳体验,继而刺激中国游客在澳消费,推动澳大利亚旅游业收入的持续增长。”他认为,“中国不仅是澳大利亚增长最快的旅游客源国之一,同时也连续六年成为澳大利亚旅游业收入增长最大的贡献者。继续推进‘China Ready——为中国服务’国家级旅游联合质量认证计划、满足这一重要市场不断变化的需求,对于澳大利亚而言至关重要。确保中国游客旅澳期间收获最精彩美好的旅行体验,将激发他们再次访澳的欲望,以及在亲友间自发传播澳大利亚魅力的意愿。”

银联国际首席执行官蔡剑波指出,“旅游交流是中澳两国人员往来的重要组成部分,支付与旅游业的跨界合作在促进旅游消费和旅游业升级发展中发挥日益重要的作用。近年来,赴澳自由行、深度游的中国游客不断增多,我们与澳大利亚旅游局持续加强合作,为到访当地的银联卡持卡人提供便利、安全的支付服务。在‘中澳旅游年’的背景下,我们一是把银联卡服务延伸到游客出行各个环节,提升用卡体验;二是在澳大利亚大规模推广‘云闪付’,为持卡人提供创新的支付方式;三是加快本地发卡,为来到中国的澳大利亚游客提供新的支付选择。”

澳大利亚旅游局局长暨行政总裁欧肃文(John O’Sullivan)认为,在赴澳旅游的海外游客中,中国游客的消费额最高,对澳大利亚旅游业的经济贡献最大。“中国是澳大利亚最大的国际游客消费市场,现在中国游客每年在澳累计消费97亿澳元。我们深化与银联国际的合作,其重点就是希望继续将澳大利亚打造为‘全面为中国服务’的海外目的地,为目前每年超过120万中国赴澳游客及未来更多到访澳大利亚的中国游客提供重要保障。据预测,中国赴澳游市场规模有望在2020年突破130亿澳元,每年将有200万中国游客访澳。因此,我们希望确保澳大利亚继续满足中国这一重要的、上升市场的需求。澳大利亚是很多中国游客心目中‘必须要去看看’的旅游目的地,他们在欣赏世界一流的自然美景、品尝美酒佳肴的同时,购物也是其旅行体验非常重要的一个组成部分。有鉴于此,为中国游客提供便利的支付系统是大势所趋。

目前,银联受理网络已延伸到162个国家和地区,42个国家和地区发行了银联卡。在澳大利亚,近90%的ATM机和75%的商户可用银联卡。澳大利亚还是南半球第一个受理银联移动支付产品“云闪付”的市场,60%受理银联卡的商户可用“云闪付”,游客可以使用银联芯片卡或支持“云闪付”的手机一“挥”即付。银联持卡人还可以在澳大利亚享受便捷的退税服务。作为澳大利亚入境游客消费金额最高的海外市场,在截至2017年3月的一年里,中国游客消费增长了9%,累计达97亿澳元。而在截至2017年6月的一年里,共有125万中国游客造访澳大利亚,同比增长10%。

欧肃文提到,澳大利亚旅游局与银联国际深化合作恰逢“2017中澳旅游年”,不仅见证了澳、中两国之间密切的关系,同时也凸显了中国市场对澳大利亚旅游业的重要性。

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