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央广网西安8月29日消息(记者雷恺)汉景帝阳陵博物院今天(8月29日)举办“世界上最早的茶叶”汉茶系列产品西安首发式,“千古一叶”五铢茶片、“四神兽”瓦当茯茶茶饼、“阳陵泾乡”茯茶茶砖等文创产品相继亮相。
汉景帝阳陵是西汉第四位皇帝汉景帝刘启与王皇后的合葬陵园。2016年1月,中国科学院的研究人员在英国顶级期刊《自然(Nature)》所属的《科学报告(Scientific Reports)》上发表研究成果,确认了在汉景帝帝陵第15号从葬坑随葬品中发现的植物标本为茶叶。2016年5月,这些2150年前茶叶文物获得吉尼斯世界记录“世界上最早的茶叶”的认证,被誉为“镇馆之宝”,见证了古代“丝绸之路”的起源。
汉景帝阳陵博物院顺应国家推动文化文物单位文化创意产品开发的政策要求,围绕“世界上最早的茶叶”文物,在2016年5月依托博物院唯一出土的“阳陵泾乡”瓦当造型,采用所在地泾阳县非物质文化遗产的“泾阳茯茶”制作工艺,制作而成“阳陵泾乡”瓦当茶饼系列产品,并申请了多项专利保护,在2016年6月被选为G20农业部长会议礼品,被誉为“国礼”,在博物馆行业文创领域打响名声。2016年11月,汉景帝阳陵博物院被选为92家全国博物馆文化创意产品开发试点单位之一。今年8月18日,汉景帝阳陵博物院全面推出“千古一叶”五铢茶片、“四神兽”瓦当茯茶茶饼、“阳陵泾乡”茯茶茶砖、“千古一叶”茯茶茶砖等产品,价格范围覆盖从10元到1000元,适合各种年龄段人群,形成汉景帝阳陵博物院“世界上最早的茶叶”汉茶系列产品,并首次公开亮相第24届北京国际图书博览会文创专展。据了解,汉景帝阳陵博物院“世界上最早的茶叶”汉茶系列产品还将参加2017年苏格兰中国传统工艺创意精品展,将中国传统汉文化和茶文化向国外传播。
四神兽瓦当茯茶饼
汉景帝阳陵博物院还首次在官方微信里推出博物院微店,实践“互联网+”战略,尝试网络营销,方便消费者通过移动互联网与博物馆亲密接触。该微店由汉景帝阳陵博物院以知识产权作价入股设立的,专门从事文化创意产品开发经营的下属企业西咸新区汉晖文化发展有限公司经营。
可以说,汉景帝阳陵博物院“世界上最早的茶叶”汉茶系列产品的推出、跳出文博系统面向茶行业的跨界发声、以知识产权作价入股设立的企业专门从事文创开发和经营、实践“互联网+中华文明”尝试移动互联网推广和营销等这些领先博物馆系统的意识和行动,是遵循习总书记“让文物活起来”的理念,以“在保护中发展、在发展中保护”精神和“一带一路”发展方向为指引,合理利用文物资源作好文创开发,并向产业转化的具体实践。
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