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8月23日,“全球川菜名馆与四川美食之旅”活动在中国香港开展,为香港的民众带去了四川的味道与美景。
据悉,活动现场,四川省旅游发展委员会副主任杨健与成都文旅集团党委书记、董事长陈扬杰,共同向香港“三希楼”餐厅授予了“四川美食之旅合作餐厅”牌匾。
“三希楼”餐厅的负责人表示,此次授牌仪式提升了餐厅的知名度,“三希楼”餐厅也将继续作为推广四川的窗口,把更正宗的四川美食和美景带给香港食客。
此外,在活动现场,香港民众体验了VR设备、合影相框、川剧脸谱、手绘纸扇等互动装置,长嘴壶茶艺表演将现场气氛带入了高潮。此外,“三希楼”餐厅的李师傅现场教授了夫妻肺片。许多食客通过亲自制作川菜,进一步了解了四川的美食和文化。
新华网从四川省旅游发展委员会获悉,此次活动是“全球川菜名馆与四川美食之旅”其中一站,也是四川旅游境外营销团队的宣传活动之一。此前,该项活动已在维也纳、布拉格等地相继开展。之后,营销团队还将去澳门等地持续开展四川旅游营销活动。
同时“全球川菜名馆与四川美食之旅”活动与携程美食林联合,打造了川菜名馆认证标准,未来将出台一套权威的全球川菜名馆赏味指南,供全球游客参考。
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