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视频行业2017前半年发展报告出炉:短视频增长迅猛
央广网北京8月28日消息 艾瑞数据视频行业2017年1~6月研究报告近期上线。数据显示:爱奇艺、腾讯视频和优酷依然位列主要数据前三,乐视视频和芒果TV继续领衔第二阵营。移动视频月设备总数突破10亿,优酷掉出第一集团,快手和西瓜视频为代表的短视频开始冲击第二集团。
中国传媒大学教授柴芦茎解读了这份报告中体现的视频行业发展态势。今年以来,资源和流量愈发向能够提供优质内容的头部集中,爱奇艺在“内容为王”的视频发展时代成为了巨头,腾讯依靠流量基础仍然难有敌手。优酷早年主打UGC可谓生不逢时,当时仍处于视频移动终端尚未普及的年代,没有取得长效性的有力增长。而在视频终端已经大量普及的今天,快手等主打UGC的短视频APP则乘风而起进入视频竞争的第二梯队。
未来,视频行业仍将是创新频繁、变化升级明显的朝阳产业,但并不是所有人能都乘着风飞起来。
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