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8月25日,北京文化与阿里影业、淘票票战略合作发布会在京举行,阿里影业新任CEO樊路远上任后首次公开亮相。
阿里影业CEO樊路远
樊路远表示,阿里影业与北京文化都是用实业心态做事情的公司,有着同样的使命和愿景——帮助更多的优秀电影人实现梦想,推动中国电影产业发展。从两家公司的情况来看,双方的业务板块有很大合作空间,对于合作都抱有非常开放的心态,“中国电影产业的基础设施有待完善,需要大家共同来努力”。
北京文化董事长宋歌
发布会上,宋歌介绍,北京文化作为一个以服务创作者为目标的产业链平台,阿里影业及淘票票作为具有强大互联网基因的线上营销平台及娱乐入口,此次的深度合作,对优秀影片而言,将打通线上线下的全产业链合作,成为从超级制作到超级营销的有效结合体。
《战狼2》是促成阿里影业与北京文化战略合作的重要原因,北京文化是《战狼2》的联合出品方及发行方,阿里影业旗下的淘票票是《战狼2》的独家互联网联合发行平台。北京文化与淘票票通过线上、线下资源联动,在《战狼2》上映后推动口碑迅速发酵,票房不断刷新中国电影的各项纪录。
截至8月27日,根据淘票票专业版数据显示,《战狼2》的票房已经超过53亿元,是中国第一部票房超过50亿元,并进入全球票房TOP100的电影。淘票票总裁李捷介绍,正是通过《战狼2》的合作,北京文化和淘票票、阿里影业互相增进了解和认同,“淘票票依靠生态、数据和资源等方面的巨大优势,市场份额、线上发行能力、用户活跃度等多项指标已经在行业内领先。”
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