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南京邮局网点跨界“卖菜”
2017-08-27 08:16:49 中国青年网
本报讯 网点密布的邮局,如今开始跨界转型。南京邮政相关负责人告诉记者,目前,南京邮政所属的中山陵、丹凤街两个网点的“惠民超市”已试点运营半年,而秦虹、岱山和花岗3家网点正处于硬件改造,有望年内运营。
25日,记者走进南京邮政所属的中山陵网点“惠民超市”,正面墙上“邮政电商综合服务体验区”字样特别醒目,门口立式冰柜里摆着新鲜水果。往里走,货架上除了农副产品,还放着电饭煲等小家电。商品都标有会员价和市场价。一袋枸杞,会员价是30元,市场价32元。一袋干百合,会员价和市场价也相差两元,“这里东西比外面便宜,我这个苋菜,就比外面便宜几毛钱。”正忙着挑菜的阿姨告诉记者。
邮局怎么想起卖菜呢?中山陵网点相关负责人彭芸说,“卖菜”其实是为响应政府供给侧结构性改革号召,结合南京邮政转型需求进行的综合考虑、资源整合结果。一方面,南京邮政整合五郊区特色农产品,利用邮政线上销售和线下配送资源优势,推进农产品返城销售,运作江宁横溪西瓜、溧水白马蓝莓、高淳固城湖螃蟹等项目。另一方面,发挥线下渠道优势,整合社会资源,尝试通过建设惠民超市的方式满足周边居民日常所需。
彭芸说,超市里不少商品都是原产地直供,没有中间环节,价格比较实惠。该网点“惠民超市”1月运营以来,日均客流量达400人,每日营业额5000元。超市也带动网点人气,网点金融业务新增近千名客户。(鞠祎雯 朱秀霞)
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