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新兴市场消费者奢侈品支出增加
2017-08-27 06:16:46 中国青年网
新兴市场消费者持续推动奢侈品市场的快速发展。根据德勤全球发布的第4期《全球奢侈品力量》年度报告,在中国、俄罗斯和阿联酋等新兴奢侈品市场上,70%的消费者表示他们在过去5年增加了奢侈品的相关支出,这一比例在欧盟、美国和日本等成熟市场中仅为53%。
该报告根据2015财年(截至2016年6月30日的财政年度)奢侈品综合销售额的公开数据,研究并列出了全球100家最大的奢侈品公司,探讨影响奢侈品市场走向的关键力量。
德勤全球欧洲、中东和非洲地区时装与奢侈品行业领导合伙人Patrizia Arienti表示,旅行和旅游依然是奢侈品行业巨大的增长机遇,接近一半的奢侈品是消费者在旅行中采购的,不是在外国市场(31%),就是在机场(16%)。这在新兴市场消费者中所占比例达60%。
数据显示,全球100家最大的奢侈品公司在2015财年实现了2120亿美元销售额,同比下降4.5%。百强奢侈品公司平均年销售额为21亿美元。德勤全球零售业领导合伙人Vicky Eng认为,奢侈的本质就是从关注物质本身转向关注奢侈品带来的感受与体验。一流的品质依然是“必备要素”,消费者仍然十分重视工匠精神和手工产品。
德勤中国消费品及零售行业领导合伙人张天兵指出,对于中国中等收入群体来说,随着可支配收入日益增加,消费需求将保持稳定。
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