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人民网北京8月25日电 (记者刘佳)2017年香港旅游热度显著上涨,据香港旅游机构统计,今年上半年内地访港旅客达2089.2万人次,占香港入境市场的75%。如今游客赴港,购物已不是唯一或最重要目的,香港旅游的回暖,与近两年香港深入开发多元化旅游资源密切相关。
蚂蜂窝旅游研究中心负责人冯饶表示,根据用户游记、攻略等原创内容的分析显示,尽管“购物”仍然是香港印象的首位关键词,但“亲子”、“茶餐厅”、“老茶楼”等休闲娱乐类关键词的热度正逐渐上升。“香港这一老牌购物天堂需要释放新的魅力来吸引日益年轻化的游客。”冯饶称,“‘港味’代表着香港独特的文化内涵和当地体验,无论是美食、风土人情还是景点开发,深入挖掘多元‘港味’将是香港旅游产业发展的新趋势。”
近两年大热的香港离岛游则是这种趋势的典型体现。如今不少旅客由油尖旺、铜锣湾等传统旅游旺区,转到离岛区旅游,同时也拉动了离岛区经济发展。蚂蜂窝大数据显示,长洲岛、南丫岛、石澳成为2017年香港三大最受欢迎离岛。
值得注意的是,三大最受欢迎离岛的走红,均一定程度上得益于当红的影视作品,目的地背后的文化影响力得到彰显:长洲岛完整地保留了旧时小渔村的建筑和民风,也因“麦兜”成为许多二次元爱好者的朝圣地;南丫岛被誉为香港的“后花园”,颇受TVB影迷的追捧;石澳的火爆也得益于周星驰经典电影《喜剧之王》,它同时也是Beyond《海阔天空》MV的取景地。
“香港需要给越来越讲究的旅行者更多前往的理由,‘便宜’对他们来说已经不够了。”冯饶表示,在蚂蜂窝最受欢迎的香港旅游攻略,不是购物攻略,而是香港的当地玩法——旺角的街边美食,深藏于五星酒店的米其林餐厅,去庙街寻访到中环半山扶梯,和茶餐厅里的港人生活等。
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