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口子窖董事长徐进持股市值突破40亿 泡沫会破裂吗?

2017-08-25 12:06:29   中国经济网

来源:五谷讲坛公众号

何故?

对此,口子窖方面在公告中表示,公司的营业收入变动主要为公司中高档白酒销售收入增长所致。

口子窖自设立以来一直从事白酒的生产和销售,主营业务未发生过变化。其生产的口子系列白酒是目前国内兼香型白酒的代表品牌,生产和销售口子窖、老口子、口子坊、口子酒等系列品牌产品。

口子窖是安徽省内白酒行业的龙头企业之一,在省内具有很高的知名度。然而,白酒市场为充分竞争市场,口子窖所处淮河流域周边及主要市场安徽省内的白酒生产企业众多,其中不乏知名企业,并且近年来贵州、四川、山西等其他地域的白酒厂家不断发展,其所面临的市场竞争日趋激烈。

口子窖方面也承认,公司的主导产品面临更为激烈的竞争,若公司品牌影响力下降、营销不力、产品不能满足市场需求,或者公司为应对竞争加强品牌推广和市场宣传,加大促销力度,导致营销费用大幅上升,将对公司盈利能力产生影响。

2017年上半年,经济增长整体稳健,白酒行业整合力度进一步加大,一二线白酒品牌竞争力明显增强,进一步拓展了龙头酒企的产品线和市场覆盖面。

但在消费升级的推动下,大众酒市场区域分割严重,集中度虽有所提升但仍偏低,而大众消费的崛起也为中端白酒品牌提供了扩容机会,市场竞争日益激烈。

然而,也不是所有酒企都能受益!

投资者不禁要问,白酒行业未来发展形势如何?

业界认为,2017年及未来,随着居民消费水平提高和消费者消费观念的升级转变(比如更关注安全、健康、享受等),白酒行业转向常规增长、市场向名优酒、老品牌和核心产品集中度会进一步提高。

但同时,中国食品产业分析师朱丹蓬也告诉《财经啸侃》特约、独家撰稿人五谷君,未来白酒行业分化情况会更加严重。

从目前形势来看,口子窖的收入、利润都保持着增长态势,股价也随之走俏,当然,其中最大的受益者莫过于口子窖的高管们了。

截止2017年上半年底,徐进(口子窖董事长)和刘安省(口子窖监事会主席)分别是口子窖的第一大股东和第二大股东,持股数量各自约为1.0957亿股和0.7987亿股。

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