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新晋吉祥物“颜团子”幕后团队的故事

2017-08-25 04:41:28   中国青年网

▲“团子主题公园”装饰萌萌哒,十分抢眼。

▲本报记者采访十二栋文化传播有限公司创始人兼CEO王彪。 本报记者 钟清摄

8月24日,以“文化三晋·开放山西”为主题的第三届山西文化产业博览交易会(简称山西文博会)在太原举办。今年,上届山西文博会吉祥物“晋宝”的身边,多了一位萌萌哒的新朋友——第三届文博会新增吉祥物“颜团子”。两者的结合,更好地体现了全省人民开放、现代、创新的精神面貌。

“颜团子”这一知名动漫形象拥有可爱萌系的造型、正能量的梦想设定,以及超千万的粉丝,深受群众尤其是年轻人的喜爱。可你知道吗,它是由山西本土文化企业十二栋文化创作的。

“颜团子”为何能亮相山西文博会?它是怎样从一个形象IP形成产业链发展的?本报记者进行了采访。

“颜团子”由本土企业创作

走在山西文博会的展区,随处可见“晋宝”和“颜团子”这两个小伙伴的形象。一进文博会的大门,正面两个柱子上,“晋宝”和“颜团子”伸出手欢迎四方来客。它们萌萌的样子,让人看了特别有亲近感,也令整个山西文博会场馆充满着朝气和活力。

山西文博会的工作人员向记者介绍,“晋宝”是第二届山西文博会吉祥物,其设计灵感源于山西民俗文化面塑中的晋娃童真形象,头上所戴虎头帽来自于国家级非物质文化遗产“黎侯虎”元素,主形象衣服为卷起袖子的红色功夫衫,象征着干练与热情,裤子的绿色寓意活力与生机,脚上所蹬步云鞋,造型结合晋南民间刺绣与非物质文化遗产千层底手工布鞋,寓意不忘根脉,脚踏实地,步步攀登。

“颜团子”是由山西本土文化企业十二栋文化传播有限公司创作的知名动漫形象,凭借可爱萌系的造型、正能量的梦想设定,在众多微信表情形象中脱颖而出,广受欢迎,获得超过150亿的表情传播量、超千万粉丝。“颜团子”主体由白色团子外形、颜文字表情及头上的小草三部分组成,团子形象表现孩童的纯洁与童真,颜文字体现复杂社会对单纯、可爱的向往,小草代表成长中的希望与梦想。以“陪伴、成长”为宗旨,以“梦想”为名,颜团子穿越二三次元,逐渐成为人们生活中不可或缺的梦想伙伴。

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