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央广网广州8月24日消息(记者郑澍 通讯员彭辉)“农村电商已成为深化农村供给侧改革、培育农村发展新动能、推动社会主义新农村建设的重要力量。”8月23日,全国首份电商企业服务新农村建设深度案例研究报告在广州发布。该报告由华中师范大学中国农村研究院和南方报业传媒集团三农研究院联合发布,主要通过分析电商行业领先企业——农村淘宝的相关数据,展现电商在助力新农村建设中的效应,并提出推动农村电商与农村融合发展的政策建议。
农村电商覆盖率接近50%
近年来,农村电商发展如火如荼。以阿里巴巴的农村淘宝为代表的电商企业投入大量资源建设服务站,布局农村电商市场。根据商务部的统计数据,到2016年第三季度末,全国已经建成农村电商服务点35万个,而全国行政村总数不到70万个,这意味着我国农村电商覆盖率可能已经接近或者超过50%。
报告指出,农村电商为新农村建设铺设了弯道超车的快轨,在国家新农村建设的战略布局中,农村电商以其对接城乡需求、降低城乡交易成本、融合城乡市场并推动农村资源、人才要素的赋权增能,发挥独特作用。“农村电商正在以前所未有的广度和深度重塑农村发展生态。”
唤醒农村“沉睡”的资源
报告研究发现,农村淘宝在引进电商要素,助力农村产业发展升级;打造电商体系,孕育农村发展的新动能;促进农村人才回流,全力助推新农村建设;创新运营模式,有效倒逼供给侧改革和助力精准扶贫,全方位帮扶贫困地区发展等方面效应显著。
据介绍,农村淘宝充分利用相关联公司以及平台资源和社会影响力,通过共建创新的“供应链”体系、引入“金融保险”的线上营销模式等举措,推动农业品牌化的打造,促进优质优价机制、产业化标准机制的形成,实现农业增效、农民增收、品牌溢价等成效。截止目前,在农村淘宝项目已落地和覆盖的全国704个县域中,相继打造了包括巴楚留香瓜、肇源大米、介休小米、洛川苹果、广东化州橘红、湖南湘莲等在内的40多个农特产品区域品牌。
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