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麦当劳与印度特许运营商决裂 169家门店或因此关门

2017-08-24 11:31:42   央广网

央广网北京8月24日消息(记者张奥 实习记者于洋)据经济之声《天下公司》报道,麦当劳宣布与它在印度的特许经营商CPRL餐饮集团决裂,后者在印度北部和东部有169家麦当劳餐厅,从今往后,这些门店不能再用麦当劳的招牌和装饰,将被陆续关闭。原因是合作伙伴CPRL严重违反了特许经营合同。

麦当劳上世纪90年代进入印度,当时的策略是和印度商人巴克什共同出资组建的公司CPRL进行特许经营。1996年,它的第一家门店开在新德里芭森特-洛克市场旁边,当时合作伙伴是CPRL餐饮公司,这家公司控制着印度东部和北部的市场。而在南部和西部,麦当劳是和孟买的一家大型餐饮公司Hard Castle合作。目前在印度,麦当劳总共拥有400多家门店。

麦当劳早在2013年就发现它的合作伙伴巴克什不靠谱,他在账目、资金等方面存在严重违约问题,同时他在供应链上的采购都是来自与他利益相关联的公司。2013年8月麦当劳将巴克什踢出CPRL的管理层,但这位印度商人拒绝执行,因为他拥有这家公司50%的股权,它把麦当劳告上法庭,认为麦当劳无中生有,意在以最低的价格独占公司。

这场旷日持久的官司影响了麦当劳在印度北部和东部的发展,2012年麦当劳在这一区域新开27家门店,而到了2015年新开店数量仅为3家,而南部和西部则是大跨步扩张。

上个月CPRL在新德里运营的43家麦当劳因为营业执照过期被政府关门,麦当劳终于忍无可忍,哪怕关店,哪怕员工失业,哪怕商业利益受损,都不能阻挡他们与CPRL的合作。同时要求CPRL不得使用任何涉及麦当劳知识产权的产品,包括商标、设计、物料等。

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