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“经营出现问题”不能当借口
2017-08-24 06:52:36 中国青年网
者东
面对公众的承诺,应当如实兑现,而不应该只是开出一张“空头支票”。
当初,商家做出“万元重奖”的承诺,以此为炒作卖点、噱头是为了赚取足够的市场宣传效果。但赛事结束后,达到目的的商家却自食其言。
作为在市场中生存的商家,应该一言既出驷马难追,以诚信为本,重信誉,守承诺。“空头支票”不仅仅是道德层面的失信,也是法律层面的违约。因为,商家和选手之间已经自然缔结成一种实际意义上的赠与合同关系,其中一方失约就属违法。根据我国《合同法》规定:赠与合同签订的形式可以是口头的,也可以是书面的。商家大张旗鼓地宣传,已经形成法律意义上的承诺,就应该自觉承担责任。
商家应该明白自己的行为性质,而不该以“经营出现问题”为借口搪塞。
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