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毛不易单曲销量竟超过周杰伦 酷狗扶持独立音乐人资源曝光

2017-08-23 17:56:44   中国经济网

近日,音乐综艺节目《明日之子》“巨星”毛不易可谓是火遍半个朋友圈,相貌平平、腼腆内向的他一首歌词走心的原创歌曲《消愁》获得大众广泛关注。《消愁》上线酷狗一周时间播放量破亿,随后创作的《像我这样的人》《一程山路》更是频受好评。值得关注的是,毛不易的三首歌曲同时登上酷狗日单曲畅销榜前四位,张碧晨、杨宗纬的《凉凉》和周杰伦的《告白气球》纷纷排在第三位和第五位。

《凉凉》一直以来都是酷狗畅销榜第一名的“钉子户”,周杰伦的《告白气球》也从未跌破前三位宝座,如今毛不易三首歌均冲上日畅销榜前五位,真是开了挂一样的神突破,如此可以看出,音乐迎来了最好的时代,排行榜畅销金曲不再是歌王天后的专属,“业余巨星”的销量可以媲美专业巨星,酷狗音乐运用大数据算法智能推荐歌曲,从而归类受众喜好,打破二八原则盘活曲库,让更多新音乐人及新作品得到曝光,音乐榜不再仅是“颜值”和“大咖”的天下。

“一杯敬朝阳,一杯敬月光……一杯敬故乡,一杯敬远方……一杯敬明天,一杯敬过往……一杯敬自由,一杯敬死亡”

最近相信大多数人都被毛不易的《消愁》刷爆朋友圈,这首歌让杨幂想潸然落泪,让专门研究词的薛之谦想给跪。上线酷狗一天时间播放量破千万,仅一周时间播放量破亿。这样的成绩对于一个选秀比赛来说,毛不易至少算是已经获得了阶段性的成功,其背后自然少不了音乐平台的推广与助力。网友们也被毛不易这人生八杯酒所沉醉,短时间歌曲评论达到4w+。

入驻酷狗音乐的独立音乐人,一部分本身已经具有了一定知名度,另一部分则是从酷狗平台成长起来的原创歌手。但是国内音乐选秀诞生至今陷入了瓶颈期,其中最严重的问题就是选秀歌手换了一拨又一拨,却留不下能被受众记住、被市场认可的作品,音乐人的经济收益难以得到保障,更谈不上成为真正意义上的“巨星”。于是,独立音乐人长期可持续性发展和经济收益就落在各大在线音乐平台身上。据猎豹咨询《2017年上半年音乐类APP排行榜》,酷狗音乐以周活跃渗透率占据榜单第一,成为2017年上半年最受用户欢迎的数字音乐APP。酷狗一直以来都致力推进独立音乐人的发展,依托自身1700万正版曲库与活跃用户量优势,除了为音乐人提供全平台渠道的内容露出,还给予每位音乐人平等的推广机会。酷狗策划“酷爱音乐人”的音乐专题,每期专题会视频采访四名独立音乐人/乐队,加大曝光度的同时也便于乐迷互动。为使独立音乐人作品能够更加垂直地抵达受众,酷狗在乐库中建立“原创专区”并设置了民谣、嘻哈、摇滚三个细分音乐类型的板块,便于不同类型的独立音乐人找到垂直粉丝,并给予优秀音乐人资源推荐。酷狗的一系列造星流程已成功推出庄心妍、谢春花等独立音乐人。

现今音乐平台早已不只是“音乐载体“,各大平台均发布音乐人扶持计划,都是在为中国音乐产业做激活,不管是音乐造星还是整个音乐市场的竞争,都越来越考验音乐平台对资源的跨界整合能力。而对于音乐人而然言,如果不想被埋没,好作品和强渠道同样重要。


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