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张家界大峡谷玻璃桥开放一年 接待395万人次

2017-08-23 16:51:31   央广网

央广网张家界8月23日消息(记者傅蕾 通讯员罗克文 武斌)记者从湖南张家界大峡谷风景区获悉,经过一年的成功试运行,张家界大峡谷玻璃桥安全接待中外游客395万人次,上缴税收过亿元,实现了经济效益、社会效益、品牌宣传效益等多方共赢。

“从开放试运行到中途关闭再到重新开放,历经波折的玻璃桥项目在张家界市委、市政府和慈利县委、县政府的倾力支持下,终于以十项世界之最向海内外宾客敞开了大门”,张家界大峡谷景区董事长陈志冬感慨万千。

一年来,张家界大峡谷景区内外兼修,一手抓硬软件提质,一手抓品牌营销,短短时间内从一个名不经传的小景区跃升为国内外知名的旅游目的地,旅游接待规模、知名度实现了“大提速”。

据介绍,在推出玻璃桥体验项目的同时,张家界大峡谷景区投入大量资金对整个峡谷游览线的旅游厕所、游船码头、游道、高清监控、标识标牌、网络覆盖等全面进行了提质改造。并建起了多功能调度指挥中心,实现了景区全天候电子巡察。新建了悬壁栈道和垂直升降电梯,将玻璃桥和峡谷两条线路有机连接,大大提升了游览舒适度和体验度。同时,大力改善旅游交通环境,新增停车位2300余个。 

在提升硬件接待设施的同时,张家界大峡谷风景区着力强化软件服务提升。针对客流量大、易发生拥堵等实际,在国内率先推出网上提前5天预售景区门票机制,实现预约分时分段游览,减小了旅游者在现场排队等候时间。同时,强化精细化服务和员工素质教育培训。“张家界大峡谷玻璃桥名不虚传,桥上有新奇体验,桥下有峡谷美景,现在感觉比以前好多了,服务也大不一样!”第三次到张家界大峡谷景区游览的上海游客李先生有了如此评价。

好景离不开勤吆喝。自试运行以来,张家界大峡谷景区通过政策营销、活动营销、事件营销等多种方式对玻璃桥进行立体式营销。吸引了新华社、中新社、CNN、BBC、哥伦比亚电视台、朝日新闻等国内外众多媒体的广泛关注,因其创新的设计及制造技术,被西方媒体誉为“中国制造中国创新的典范”,被评为全世界最受瞩目的十座桥梁之一。 此外,“玻璃桥热”较好地引领了当地旅游经济发展。据统计,2016年8月20日至今,张家界大峡谷景区为当地直接贡献的税收超过亿元。

张家界大峡谷玻璃桥坐落于张家界大峡谷景区栗树垭和吴王坡区域内,兼具景区行人通行、游览、蹦极、溜索、T台等功能。主跨430米,一跨过峡谷,桥面长375米,宽6米,桥面距谷底相对高度约300米。这座全透明玻璃桥长度、高度位居世界第一,为世界首座大变量高山峡谷玻璃悬索桥;并创下世界最高、最长玻璃桥等多项世界之最。

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