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唯品会P/S值在近两年被低估 多家评级机构上调评级

2017-08-23 08:53:20   中国青年网

2017年8月17日,特卖电商唯品会公布了截至2017年6月30日未经审计的第二季度财务报告。财报显示,唯品会总净营收为175.2亿元(约合25.8亿美元),较上年同期的134.4亿元增长30.3%,实现连续19个季度盈利。

行业分析:确保“逛街的真实感受”

来自Seekingalpha的分析,时尚特卖基因及优异的购物体验是唯品会区别于其他电商的重要优势,不断上涨的高质量活跃会员更是其未来发展优势基础。在第二季度,唯品会活跃用户总数、复购用户数和总订单量实现三重增长,再一次证明了唯品会运营模式和商业模式可持续。

在第二季度,唯品会加速与更多全球时尚优质品牌方战略合作,包括Roberto Cavalli、Trussardi等。近期,更参加并赞助了国际时装展会MAGIC Las Vegas,进一步拓展时尚资源。

唯品会坚持自营,通过全球11个国家和地区1600名专业买手团队,根据对流行趋势的研判和大数据的分析,精挑细选货品。随着6月份品牌全面升级,唯品会开放搜索功能,确保“逛街的真实感受”的同时,为用户智能化精选推荐更多优质商品,提升用户体验。

行业专家:三驾马车成未来增长点

自2008年成立至今,专注特卖领域的唯品会实现了连续19个季度盈利纪录,成为业内翘楚。

唯品会在今年一季度宣布分拆互联网金融,重组物流业务,形成以“电商+互联网金融+物流”的三驾马车战略格局,这一格局的形成将为唯品会赢得更加开阔的市场空间。

财报显示,唯品会在二季度毛利润达38.6亿元,同比增幅达19.1%,属于唯品会股东的净利润达到3.865亿元,一个重要原因是唯品会在第二季度加大促销力度,实施扩大市场份额的策略;同时持续增加对人才资源、新媒体营销及互联网金融、品骏物流的战略性投入。这些投入将会为唯品会未来发展提供强大的动力。

中国电子商务研究中心进一步认为,唯品会三驾马车已做好发力的准备。二季度,唯品会消费金融的活跃用户数达到440万,相较于去年同期的160万增长175%。在截至2017年6月30日的过去一年内,唯品会活跃用户总数同比增长32%,达到5880万。

资本市场:机构纷纷上调评级

Zacks股票研究显示,唯品会近4年的P/E值低于美股平均水平,P/S值在近两年被低估,目前,唯品会投资价值较高。

第二季度财报发布前后多家机构纷纷上调对唯品会的评级。金英证券(Kim Eng)将唯品会股票评级上调至买入级别,评级报告发布机构BidaskClub上调至“持有”评级,JP Morgan Chase & Co上调为“增持”,一系列评级上调都彰显了投资者对唯品会未来发展的信心。据雅虎财经最新数据统计,近期有9个机构分析师对唯品会“强烈建议买入”,12个“建议买入”,7个建议持有。

本报记者 杨野

2017年第二季度突出业绩

●净营收为175.2亿元(约合25.8亿美元),较上年同期的134.4亿元增长30.3%;

●毛利润为38.6亿元(约合5.694亿美元),较上年同期的32.4亿元增长19.1%;

●活跃用户总数为2810万人,较上年同期的2300万人增长22%;

●总订单量为8480万,较上年同期的6890万增长23%;

●人均订单量同比增长5.9%,人均消费同比增长6.7%;

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