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中国大陆以69%位居全球金融科技采纳率指数首位

2017-08-22 19:51:52   央广网

央广网上海8月22日消息(记者吴善阳 唐奇云)《安永2017年金融科技采纳率指数》调查报告近期发布。该报告指出,全球金融科技采纳率的均值是33%。相较于2015年的调查,采纳率仅在18个月内就增长了一倍。20个市场的金融科技采纳率中,中国大陆以69%居首位。

  据介绍,该报告研究基于在20个市场开展的22000多次在线访问,消费者样本全部是活跃于网络的个人,即是本报告中的“活跃型数字化”消费者。在中国大陆、印度、墨西哥、巴西和南非五个新兴市场,金融科技采纳率平均为46%,大幅高于全球平均水平。这是因为当地的金融科技公司能有效地利用创新的商业模式,锁定已使用科技产品但缺乏金融服务的人群,该人群比例在新兴国家中尤其高。 安永(中国)企业咨询有限公司中国金融服务科技和创新总监郑彬认为:“中国大陆正以高于全球平均水平(33%)两倍的采纳率引领着金融科技的应用普及,在不少的领域正成为技术和商业模式的标杆,国内企业积极发展境外业务与合作伙伴关系,随着‘一带一路’的经济与商务的发展,必将对周边地区的金融科技与金融服务发展产生持续的推动。由此,我们认为亚太各地区的采纳率水平将继续快速上升。”  值得注意的是,本调查将金融科技企业和非传统供应商所提供的产品分成17种不同的服务类型,称其为金融科技服务,并在广义上分为五大类:转账和支付、财务规划、储蓄和投资、借款以及保险。报告指出,转账和支付驱动着金融科技的采纳,在20个调研的地区中,50%的消费者曾在过去6个月中使用过这类服务,并有65%的消费者预计会使用这些服务。  对此,安永大中华区金融服务部首席合伙人陈凯解释:“当前,高效快捷的手机端转账和支付成了中国大陆对外的一大名片,尤其是沿海发达地区的普及率之高,成为最广泛被采纳的金融科技服务。电子转账和支付手段已经越来越深入生活各角落,成为‘潮流’乃至习惯,推动着无现金生活的普及。原先对此不知情、不信任或是认为不需要的消费者,在潜移默化中逐渐认可电子支付带来的便利性,并最终使用该服务。除了支付以外,消费者运用互联网金融进行存款、投资和理财的比例也大大超过其他国家与地区。” 调查预测,全部20个市场的金融科技采纳率都将上升,越来越多的非金融科技用户也表示将会使用金融科技服务。借贷和财务规划的使用量预计会翻一倍以上。全球金融科技的采纳率可能将会上升至平均52%,特别是南非、墨西哥和新加坡三地。  此外,由于传统金融服务机构的服务已无法满足消费者的要求,金融科技公司的新型服务对消费者的吸引力越来越大,产品创新更个性化,营销手法更精准。随着消费者对金融科技逐渐熟悉,顾虑逐渐降低,金融服务的供求关系更匹配,以及服务渠道和中介成本的降低,消费者的金融科技采纳率将会持续提高。

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