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酸奶“遇见”梦想 奶牛梦工场再添舌尖新宠
2017-08-21 08:56:48 中国青年网
这是一个拼态度的时代!个性与态度成为泛滥的信息洪流中更让人关注的引爆点。近两年,不少快消品牌纷纷将目光聚焦在产品包装上。无论瓶子里装的是不变的口感还是新推的味道,包装代表着一个品牌当前的态度,也是目标消费者彰显态度的道具。日前,奶牛梦工场推出的重头新品——“遇见”风味酸乳,就是一款特别有态度的产品。
个性包装让酸奶更有范
创新源于消费者洞察,品牌只有通过不断创新来“保鲜”产品。80、90后完全不同于传统的消费者,他们的特点是年轻、富有朝气、充满时尚、追求个性,消费更加注重个性化、情感化和社交化。正是在深入了解客户需求的基础上,光大乳业对此次重头新品的打造颇具用心。
这款名为“遇见”的新品风味酸乳,改变了传统的乳制品产品风格,主打红白色调的简单包装,突出“遇见”二字。外包装上更有短小精悍的文字和谐谑、激昂的语言,比如:“世界最美好的事,我已长大,你还未老”;“愿你走出半生,归来仍是少年,每次都是喜极而泣”;“这世界像个巨大的夹娃娃机,‘我’隔着玻璃,只想得到‘你’”……一切与80、90后生活息息相关的东西、话语、热点,统统出现在了新品的包装与宣传语上。而这样的设计也顺应了年轻人喜爱萌酷的新风潮,势必引领一场关于“遇见梦想”的造句运动。
快消行业专家认为,“遇见”风味酸乳不仅是一款“口感好、观感好、情感好”的酸奶,更是融合了年轻与时尚、文化与潮流的酸奶。光大乳业用创新的思维消费者带来的不仅是产品,更是一份珍贵的时尚文化感。
开启口感畅爽轻生活
作为奶牛梦工场精心研发的一款夏季新品,“遇见”风味酸乳所用原奶皆产自奶牛梦工场自有牧场,欧盟标准的新鲜原奶保证了产品品质的新鲜与健康。依托光大牧场严格管理,西南地区首家获得GAP一级认证和动物疫病净化创建场的荣誉,让光大牧场的每一滴牛奶都放心依靠。经过一道道严格的检查把关,保证了成品的质量、营养、安全。新鲜的牛奶,经过巴氏杀菌后再向牛奶中添加有益菌发酵,冷藏灌装而成。在充分保证乳品口感和风味的基础上,最大程度保留牛奶的营养价值,这种纯纯的原始味道,非常适合喜欢原始酸甜口感的人。
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