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那些惊艳的海报背后的故事

2017-08-21 04:11:33   中国青年网

《武侠》

《念念》

《像鸡毛一样飞》

《黄金时代》

《马背上的法庭》

《马背上的法庭》

《武侠》

2011年,陈可辛导演的《武侠》在黄浦江边买下了一幢摩天大楼的墙面广告,打出了《武侠》的巨幅海报。奇妙的是,巨幅海报上并没有突出主演的大头,画面主体是两个毛笔书法大字“武侠”。《武侠》出品方的宣传人员大倒苦水:这幅海报是陈可辛改了100余次,用了内地6支团队和香港4支团队的成果。海报上“武侠”二字仿佛是两个伸臂弹腿的拳师拉开架势在对打,准确地传达出了这部电影的精神。而整幅海报围绕这两个大字,营造出中国画般飘逸悠远的意境。主演甄子丹和金城武的位置则只是在“侠”字的一撇一捺上,两人低着头,把脸藏在阴影里的设计,传达出悬疑、神秘的气氛,令人印象深刻。

《念念》

电影《念念》讲述了一个亲人分离和成长的故事,是海报设计师最怕碰到的类型。“因为它要讲的是一种感觉,很难用商业的元素来表达。”导演张艾嘉和海报设计师黄海沟通时,并没有说戏,只说自己的感觉和拍摄电影的初衷——表达父母、情感对孩子成长的影响。一个月内,黄海看剧本、剧照,最后设计出了两张概念海报。最后张艾嘉选择了其中一张——女主角坐在河堤上抬头看,天空被描绘成一片海底世界,一条美人鱼从空中游过。“因为女主角从小听妈妈讲《美人鱼》的故事,那个天空就是她儿时的想象。”黄海说。

《像鸡毛一样飞》

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