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新航道发布高端青少英语品牌 市场竞争更趋白热化

2017-08-20 17:36:14   央广网

央广网北京8月20日消息(记者沈静文)据根据教育部2016年《全国教育事业发展统计公报》数据,目前,中国拥有英语培训消费群体近3亿人。这其中,英语无论作为语言工具还是一门必修课,在中小学阶段的重要性都尤为突出。今天(20日),新航道国际教育集团今天发布旗下高端青少英语品牌——优加青少英语。在6—16岁学生英语培训这一细分领域,市场竞争料将更趋白热化。

“因为高能,所以高分”,新航道总裁兼校长胡敏的这一提法在优加青少英语品牌发布会上受到与会者关注。胡敏认为,英语学习的正确理念应该是回归语言学习的本质、遵从语言学习的规律;学习者需从巩固英语基础开始,获得词汇、语法的量和质,到全面提升听说读写能力,结合对英语文化的学习,达到英语高能状态;如需参加考试,通过短期集训将能力以考试逻辑展现出来,就会获得高分。

相比于成人英语学习以提高能力为主的目标,优加青少英语直面学生英语考核压力,“学以致用,高能高分”的核心理念得到家长认可。新航道总经理冉维此前表示,我国公立教育体系的“中国式英语”教学也正在发生改革和变化,未来仍有考试、但考试的内容将更注重于考察学生能力。现有教育体制下,学英语能做到高能高分,既具备用英语的能力,又能取得较高分数,这是最理想的状态。

据第三方机构数据,当前,成人和少儿语言培训市场呈现相反的发展变化,且差距有不断拉大之势。2014年到2016年,少儿英语投资额从1.2亿人民币增长到14.5亿人民币,而成人外语的投资额从10.5亿人民币直线下降至3亿人民币。伴随优加青少英语的加入,行业还将发生哪些变化,值得关注。

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