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央广网北京8月20日消息(记者王楷)8月19日,由广西壮族自治区人民政府主办,广西自治区工商局、发改委、工信委等8个部门联合承办的“遍下天下 心仪广西—广西品牌神州行”活动启动仪式在北京举行,60多家广西企业集中展示广西产品,200多家企业、各省市区驻京商会、知名电商等参加采购,实现签约金额约4.7亿元。
广西壮族自治区工商局党组书记、局长张虹表示,广西具有得天独厚的生态环境,虽然人口仅占全国3.5%,却拥有着全国近三分之一的“长寿之乡”,诸多广西品牌是“生态的、健康的、长寿的”代名词。通过商标品牌战略塑造品牌、品位、品质三位一体的产业格局,既是推动欠发达地区科学发展的新型载体,也是加快转变经济增长方式的有效路径。
她表示,作为商标品牌战略的推动者、服务者,广西工商部门将全面贯彻落实工商总局和自治区政府有关深入实施商标品牌战略的意见,以商标品牌有效运用和依法保护为重点,创新商标品牌战略实施工作理念和举措,着力构建企业自主、市场主导、政府推动、行业促进和社会参与的商标品牌战略格局,促进经济社会持续健康发展。
活动启动仪式当天,百色、梧州、河池等举办了产品推介会,推介广西的好果好茶好水好品牌;部分企业举办了茶文化、米粉文化、油茶文化等广西民族饮食文化展演。主办方还专门开设了广西特色产品体验活动,让来宾亲身品尝、体验广西的特色小吃。
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