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“全国党媒公共平台”正式启动建设
2017-08-19 12:02:35 中国青年网
全国党媒公共平台发布仪式
人民网深圳8月19日电(记者 燕帅 宋心蕊) 推动媒体融合发展,是巩固宣传思想文化阵地、壮大主流思想舆论的战略举措。2017年8月18日至8月19日,人民日报社联合中共深圳市委、深圳市人民政府共同主办中国媒体融合领域顶级盛会“2017媒体融合发展论坛”。本次融合发展论坛的主题为“你就是我,我就是你”。“全国党媒公共平台”在论坛上正式发布,这标志着“全国党媒公共平台”正式启动建设。
全国党媒公共平台发布人、人民日报社副总编辑卢新宁表示,平台化是媒体融合发展的大势所趋。2017年初,人民日报在中央厨房建设取得阶段性成果的基础上,提出建设中央厨房的升级工程——“面向全国党报的公共厨房”。这一设想得到中央支持,并由中央领导正式命名为“全国党媒公共平台”。
据悉,“全国党媒公共平台”由人民日报社牵头,人民日报媒体技术股份有限公司负责实施,将联接人民日报中央厨房、人民日报客户端、人民网等机制与终端,构建全国党媒内容共享、渠道共享、技术共享、数据共享、盈利模式紧密协作的公共平台,全面提升优质产能和舆论引导合力。
据卢新宁介绍,全国党媒公共平台要做三件事:1、激活团队,生产优质内容。复制中央厨房融媒体工作室经验,在全国党媒孵化融媒体工作室,激活内容团队,留住优秀人才,生产优质内容。2、互相授权,形成内容稿池。打造共同的内容池,逐步从互相授权免费使用,过渡到按点击、按广告收益进行付费结算。3、联通终端,实现个性推荐。做强全国党媒各自的新媒体终端,帮助每一个党媒终端实现个性化内容推荐,全面提升用户体验。总而言之,全国党媒公共平台的最大愿望,是建设一个真正的公共平台,帮助各级党媒做大、做强自己的终端。
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