新闻
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31122447.html
Server: cms-9-53
Date: 2024/11/28 18:21:31

Powered by China
China

广告协会将出广告代言行业标准 提高守法自觉性

2017-08-18 10:56:50   央广网

央广网北京8月18日消息(记者王楷)8月17日下午,中国广告协会广告代言人委员会成立大会在北京举行。

中国广告协会会长张国华在致辞中说,广告代言人作为广告活动主体的重要组成部分,在广告创意、品牌塑造、营销效果、知名度提升等商业行为中发挥着突出的作用。随着社会的发展,广告代言人的传播价值和明星效应突显,广告代言的健康、可持续发展,始终是社会关注的话题。中国广告协会作为全国性的行业组织,本着服务于行业发展、维护合法权益、提倡行业自律的目的,需要针对广告代言领域成立专门的机构或组织,提供系统完善的服务和引导。

张国华结合实际案例深入浅出地剖析了虚假代言、盲目代言、代言费虚高、被代言以及公益代言不足等目前我国广告代言行业所面临的几大问题。他表示,基于以上情况,中国广告协会决定成立广告代言人委员会,将广告代言领域内的优势资源组织起来,在倡导行业自律的同时,发挥行业整体效能,服务于自身建设。同时,为了更好地服务于广告代言人及行业建设,广告代言人委员会成立执行委员会,负责研究和制定广告代言人委员会的工作任务、执行委员会的决议、履行相应职责;发挥自身作用、贡献优质资源,为广告代言搭建完善的服务平台。

随后,会议宣读了广告代言人委员会执行委员会组成单位名单、广告代言人委员会工作规则以及《广告代言人的法律界定及行为准则》,并介绍了广告代言人委员会概况,发布了执委会工作计划。

《准则》中明确,依据《广告法》,广告代言人是指广告主以外的,在广告中以自己的名义或者形象对商品、服务作推荐、证明的自然人、法人或者其他组织。广告代言人也应当确实使用过代言的商品或者接受过代言的服务,不做虚假代言。除了遵守《广告法》外,广告代言人从事代言活动,还要自觉遵从“导向”要求,提高守法自律的自觉性。一方面,广告代言不仅是商业行为,还具有文化和社会层面的影响。违法广告代言活动,会对社会公众做出错误的引导和示范。另一方面,广告代言事关公众人物自身的名誉和价值。广告代言人只有依法从事代言活动,才能在此基础上展示出积极、正面、阳光的形象,传播社会主义核心价值观,弘扬正能量。

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31122447.html
Server: cms-9-53
Date: 2024/11/28 18:21:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31122447.html
Server: cms-9-53
Date: 2024/11/28 18:21:31

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31122447.html
Server: cms-9-53
Date: 2024/11/28 18:21:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31122447.html
Server: cms-9-53
Date: 2024/11/28 18:21:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31122447.html
Server: cms-9-53
Date: 2024/11/28 18:21:31

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31122447.html
Server: cms-9-53
Date: 2024/11/28 18:21:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31122447.html
Server: cms-9-53
Date: 2024/11/28 18:21:31

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31122447.html
Server: cms-9-53
Date: 2024/11/28 18:21:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31122447.html
Server: cms-9-53
Date: 2024/11/28 18:21:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31122447.html
Server: cms-9-53
Date: 2024/11/28 18:21:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31122447.html
Server: cms-9-53
Date: 2024/11/28 18:21:31

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31122447.html
Server: cms-9-53
Date: 2024/11/28 18:21:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31122447.html
Server: cms-9-53
Date: 2024/11/28 18:21:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31122447.html
Server: cms-9-53
Date: 2024/11/28 18:21:31

Powered by China
China