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腾讯公布半年报:营收超千亿 游戏业务占比出现回落

2017-08-17 20:27:20   央广网

央广网北京8月17日消息(记者张子雨 实习记者崔丹萍)据经济之声《天下公司》报道,昨天腾讯刚刚公布了二季度半年报,上半年腾讯总收入为1061亿元人民币,比去年同期增长57%,上半年盈利为308亿元,同比增长43%;净利润率从去年同期的30%小幅增长到31%。大致计算一下,上半年腾讯平均每天能赚将近两个亿。

网络游戏依然是腾讯的重要盈利点。今年第二季度,腾讯网络游戏收入大增近4成,达到238.61亿元。这主要来自《王者荣耀》、《魂斗罗:归来》等诸多智能手机游戏的贡献。腾讯方面也表示,第二季度收入的大幅度增长,主要受智能手机游戏、个人电脑游戏、支付相关服务等所推动。

对于腾讯半年报里所体现出的良好数据,第一创业投资顾问郭树华分析,游戏固然是腾讯良好业绩的重要支撑,而微信支付等业务的快速增增长,也是业绩的重要保障。

郭树华说:“主要是游戏端出现了快速的增长,而且在游戏端当中,手游的收入超过了电脑终端的游戏收入。整个半年报相比一季报来讲,增长比较明显,无论是游戏的时间,还是用户的数量,都排在前列。

另外,微信的支付包括腾讯云端的业务也给业绩带来了大的提升,大概有100%以上的增长。但是,去年来讲,这方面的贡献大概不到20%。所以说它的利润贡献率还是增长较快的,这也意味着在整个大的平台下,它线下的移动消费空间是很客观的。”

除了游戏业务之外,腾讯在其他领域也有很好的表现。在今年二季度,腾讯网络广告业务的收入同比增长55%,占总营收的17.93%,媒体广告收入增长48%,社交及其他广告收入增长61%。

在中关村信息消费联盟理事长项立刚看来,腾讯的业绩增长速度还将继续保持,而腾讯的广告服务等业务,有可能成为未来的重要增长点。

项立刚指出:“目前为止,腾讯微信带动了微信支付、电子商务、和游戏相关的整个体系,它的爆发力,目前还没有看到削减,我个人认为下半年依然会保持很好的速度。其实,他是以社交为核心,延伸出更多服务的公司。以微信为新的平台,它把各种各样的服务都在整合进来。所以说,服务可能是未来腾讯大的发展机会,而不仅仅是以社交或游戏为主。”

游戏业务是腾讯收入的重头,而游戏业务虽然规模在不断上涨,占比却出现了一定回落。从分项数据来看,今年上半年,包括游戏在内的增值业务在总营收当中的占比是67%,这个数字在去年是74%。

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