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TFBOYS演唱会直播破记录 年轻人首选腾讯视频

2017-08-17 11:39:37   中国经济网

8月13日19:15分,超人气组合TFBOYS在南京举办了他们出道四周年纪念的第二场演唱会,在线演唱会第一平台腾讯视频LiveMusic对该演唱会进行全程直播,直播期间共吸引超过1381万用户在线观看,创下LiveMusic2017年在线直播最多人数纪录!而TFBOYS亦不负网友期盼,超燃表现收获现场观众及直播用户的热烈应援。

TFBOYS南京演唱会以正能量十足的《信仰之名》开场,并持续带来《样》《青春修炼手册》等经典曲目。最大惊喜则来自于TFBOYS《我们的时光》新歌首秀及舞蹈SOLO。三位少年全场唱跳表现出成熟的Live实力,精彩演出不但收获现场观众的一片欢呼与尖叫,更引得观看直播的网友以刷屏、送礼物增加人气的方式为他们应援。

演唱会开始不久,TFBOYS即向腾讯视频直播屏幕前的千万网友问好。据悉,TFBOYS的8月13日南京演唱会是唯一向大众进行直播的场次。为此,在直播开始前,已有526万网友通过LiveMusic预订直播,创下直播预定最高纪录。而直播当晚,TFBOYS演唱会更以1381万的在线观看人数获得腾讯视频LiveMusic年度最高直播在线峰值。

本次演唱会是TFBOYS出道以来首次以“演唱会”的形式纪念出道。为此,大量粉丝早早赶到南京奥体中心外进行应援,三十余位演艺界明星通过现场VCR向三位少年表达祝福。而三位少年也通过真挚朗诵手写信来感谢粉丝、家人、朋友的爱护,让现场追随TFBOYS多年的粉丝感动落泪。而在奥体中心外,亦有许多不能入场的粉丝以自己的方式进行场外应援,其中就包括由腾讯视频LiveMusic策划的“第二现场”。

“第二现场”比邻演唱会场馆,是LiveMusic为希望获得临场体验的粉丝定制的线下活动。当晚,共有超过百位幸运粉丝到达第二现场观看TFBOYS演唱会直播,第二现场从视觉设计、互动设备、现场福利上均使用“四叶草”所熟悉的应援元素,全国各地的粉丝以共同的信仰之名相聚,达成一次对演唱会现场的模拟体验。而大屏直播设备则使第二现场的观众得以多视角、全角度地高清观看演唱会细节亮点。有到场粉丝表示:“可以在距离现场这么近的地方和好朋友们一起欢呼呐喊,这种体验太珍贵了。今晚最亮的橙海是我们带来的!”

截止直播结束,共有超过1381万网友在腾讯视频LiveMusic在线观看了TFBOYS演唱会直播,并送出1.3亿人气值为偶像应援。根据腾讯视频大数据分析,当晚观看TFBOYS演唱会直播的用户有47.2%为90后、37.4%为00后。这除了揭示TFBOYS组合在年轻群体中的强大号召力外,也印证着腾讯视频LiveMusic成为年轻人观看演唱会直播的第一选择。

目前,通过腾讯视频LiveMusic观看直播回放的人数仍在不断上涨。通过整合腾讯大平台超百亿流量及人群大数据分析功能,

LiveMusic市场占有率不断上涨,已成为覆盖了最多观看直播的用户、拥有最全面内容的在线演唱会第一平台。在本场演唱会之后,LiveMusic将继续为乐迷带来更多优质的音乐现场。


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