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鼎晖领投2400万 读伴儿主打美式少儿英语分级阅读

2017-08-17 11:30:54   中国青年网

中新网8月17日电 8月16日,美式少儿英语分级阅读平台读伴儿宣布,已获得2400万人民币Pre-A轮融资,由知名VC鼎晖投资领投,瑞天投资跟投。同时发布的,还有全新升级后的读伴儿两大核心产品:读伴儿美式课堂和读伴儿图书馆。目前,这两大专注于少儿英语阅读类的产品,已积累数十万用户,美国最具影响力的出版集团Rosen Publishing、斯坦福国际研究院等国内外十余家专业机构参与平台打造。

读伴儿创始人王兰柱

万亿市场中的新蓝海

中国的教育市场拥有万亿级规模,潜藏着众多细分的蓝海市场。过去三年,在线教育成为资本热捧的风口,年复合增长率达到20%。其中,少儿英语在线教育表现十分抢眼。艾瑞咨询数据显示:2016年,该领域同比增速为45.45%,2017年和2018年,增速预计将维持在40%左右。鼎晖投资读伴儿,看好的正是稳步增长中不乏爆发性的市场空间,尤其是分级阅读这个新趋势。这与十年前鼎晖投资学大教育的情形较为相似。对于如何做教育,鼎辉投资董事长吴尚志与读伴儿创始人王兰柱,有完全一致的理念:“教育是一个良心事业,不能急于求成,效果才是最重要的。”

王兰柱认为,中国小学有一天也会像美国一样,把阅读作为和语文、数学同等重要的课程。事实上,2017年全国高考英语试卷中,阅读理解占40分,基于文章阅读理解的语言知识综合运用占45分。王兰柱认为,读和写比听和说更难,因为高效阅读是一种技能,应试只是一种现实需要,但从小培养的阅读兴趣和能力,把英文作为放眼世界的工具,能真正解决孩子知识储备和见识的问题,对他们一生的成长有益。

发布会现场

分级阅读是世界性趋势

据了解,美国和英国的分级阅读历史,已经有近百年,评测体系、课程设计和图书都很成熟。但在国内,分级阅读体系尚未成型,家长也缺乏认知,甚至存在很多误区。作为国内最早也是最大的少儿英语分级阅读平台,读伴儿主打纯美式教育体系和原版读物。截止到目前,读伴儿已上线1400多本针对K12阶段孩子的各类图书。“这些英文原版图书,是读伴儿团队用了一年多时间,按照中国孩子的阅读特点,从1万多本中千挑万选出来的。”王兰柱表示:“我们希望做到的是,美国孩子现在读什么,中国孩子就读什么。”

当天,与融资和产品同时发布的,读伴儿还联合全国英语阅读教学研究协作体,以及全国千余名一线教育工作者,共同发起《全国中小学生英语课外阅读领读计划》。知名英语教育专家、北京外国语大学教授张连仲表示:“分级阅读是必然的趋势,早在2001年版的《国家英语课程标准》中就有规定,初中生课外阅读量不能低于15万字,高中生不低于30万字。但在真正的英语教学中,绝大部分教师没有意识到这个标准,课本也无法满足课标要求的阅读量。”

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