新闻
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170815/31094139.html
Server: cms-8-252
Date: 2024/11/25 04:48:39

Powered by China
China

真人秀不能止于“有意思” 还得靠创新

2017-08-15 07:49:23   央广网

真人秀不能止于“有意思”(评论员随笔)

真人秀节目要有长久的生命力,还是得靠有诚意的内容、有质量的创新

如果说电视是人们观察世界的一扇窗,那么电视节目,才是这扇窗外真正的风景。电视节目与电视观众的互相成就,也让我们可以认为,色彩斑斓的荧屏对应着现实中的五颜六色,电视节目正是人们精神世界的投射。

电视真人秀的走红,就是其中不得不提的一道风景。从《奔跑吧!兄弟》的追逐嬉笑到《非诚勿扰》的红男绿女,从《爸爸去哪儿》里重温亲情到《最强大脑》掀起头脑风暴,还有《花儿与少年》《中国新歌声》《极限挑战》……一时间,中国的电视真人秀,如走马灯般轮番登场。

虽然有不少指责的声音,但有一点是肯定的,真人秀为人们的休闲娱乐带来了不少新的内容,让朋友聚会有共同话题。无论是明星偶像的真情流露,还是平头百姓的舞台演绎,都打破了“你在台上挥汗如雨,我在台下无动于衷”的传统收看模式,拉近了荧屏人物与电视观众的距离,容易让观众产生强烈的亲近感、代入感和共鸣感,可说是提供了一种全新的娱乐方式。

但时间久了、款式多了,有的真人秀节目的制作就开始变得不“走心”,甚至偏离了方向。这样的“套路”似曾相识:上来先领任务卡,分成几组“对决”,开始领先者后来被超越,最后结局皆大欢喜;这样的故事也耳熟能详:为了追求梦想,住地下室,得了病也没钱治,终于一展歌喉一鸣惊人。应当说,即便真人秀节目是人造景观,但假若内容上粗制滥造、偷工减料,观众也会“控制不住自己”,自觉换台。

另一种偏向,则是“粉丝”经济。有的节目内容不行,阵容来凑。不管是当红的小鲜肉,还是过气的老戏骨,甚至是跨界明星选手,似乎有了迷弟迷妹们的鼎力相助,收视率就有了保证,制作起来就可以随心所欲。然而,一些自带流量的节目最终呈现出的效果,与其说是真人秀,不如说像偶像剧。内容单调,“人设”单薄,纯粹迎合粉丝们的喜好。长此以往,明星片酬水涨船高,真人秀也就只剩“秀”了。

其实,真人秀节目要有长久的生命力,还是得靠有诚意的内容、有质量的创新。模仿或者抄袭的套路,即便换个新名字,换拨新面孔,怕也难以持久。而明星自带的流量也非可持续之道,观众总会审美疲劳,打打闹闹、唱唱跳跳也难免让人厌倦,怎样不断推陈出新,是真人秀的挑战所在,换个角度看也未尝不是真人秀的乐趣所在。

要在创新上想办法,就需要放开“流量”的拐杖,在浮夸的演技和形式之外,独辟名为“内容”的蹊径。在这一方面其实有不少成功的探索:根植传统文化,《中国诗词大会》等节目蔚然成风;扎根基层职业,非凡体验引人入胜……这些真人秀节目在“口袋”和“口碑”双丰收的同时,也让观众避免陷入了“笑完了却不知为何而笑”,反而可以津津乐道、回味无穷。

有句话说得好:走得太远,容易忘记为什么出发。说到底,真人秀的初衷是为了给人们带来纯粹的快乐。真人秀节目或许无法承受复兴传统文化、擘画文明图景之重,但也应该屏蔽庸俗乃至低俗的打趣、摒弃物质乃至拜金的价值观。如果能让观众在“有意思”的感观印象之外,多一层“有意义”的体悟,那么久违的笑声和泪水,就不会是廉价的消费品,而是常驻于心的快乐和感动。盛玉雷

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170815/31094139.html
Server: cms-8-252
Date: 2024/11/25 04:48:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170815/31094139.html
Server: cms-8-252
Date: 2024/11/25 04:48:39

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170815/31094139.html
Server: cms-8-252
Date: 2024/11/25 04:48:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170815/31094139.html
Server: cms-8-252
Date: 2024/11/25 04:48:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170815/31094139.html
Server: cms-8-252
Date: 2024/11/25 04:48:39

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170815/31094139.html
Server: cms-8-252
Date: 2024/11/25 04:48:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170815/31094139.html
Server: cms-8-252
Date: 2024/11/25 04:48:39

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170815/31094139.html
Server: cms-8-252
Date: 2024/11/25 04:48:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170815/31094139.html
Server: cms-8-252
Date: 2024/11/25 04:48:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170815/31094139.html
Server: cms-8-252
Date: 2024/11/25 04:48:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170815/31094139.html
Server: cms-8-252
Date: 2024/11/25 04:48:39

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170815/31094139.html
Server: cms-8-252
Date: 2024/11/25 04:48:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170815/31094139.html
Server: cms-8-252
Date: 2024/11/25 04:48:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170815/31094139.html
Server: cms-8-252
Date: 2024/11/25 04:48:39

Powered by China
China