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大陆游客赴台人数上半年大减四成

2017-08-14 10:38:45   央广网

中国台湾网8据台媒报道,两岸关系冰冻已逾一年,陆客赴台人数持续缩减中,据台湾观光部门发布的最新统计数字,今年上半年陆客赴台人数较去年同期大减40%;而调查去年陆客在台的消费状况,消费金额也在减少中,持续冲击岛内观光相关产业。

据台湾观光部门统计,去年上半年陆客赴台有211万人次,今年同期仅126.5万人次,大幅衰退40%。调查也显示,2016年陆客在台平均每人每日消费金额为198.43美元,较2015年少了12.8%。航空、饭店、餐饮业、伴手礼业、免税店、游览车、各式卖店都受到极大的影响。

台湾交通部观光部门负责人刘喜临说,全球的旅游趋势是短天期、区域性,且消费金额逐年降低,在此情况下,近两年除了日本因为货币贬值吸引很多人前往消费外,其他成熟的观光国家和地区的消费金额都在衰退;过去陆客赴台走八天七夜的环岛行程,整体消费金额也高。他认为,现在台当局推动新南向政策,东南亚国家旅客到台湾多为五天四夜或六天五夜的行程,且消费金额也没有陆客高,他们走的行程多为区域性的,一开始大都在北部地区,如果可以让他们愿意再到台湾其他地方(如中部、花东),就可补陆客减少的人数和拉高整体消费金额。

但东南亚旅客消费力较低,最高的是新加坡(日均205.07美元)、其次是马来西亚(日均162.07美元),都比陆客要少。其他新南向国家旅客的平均购买力只有陆客的1/10到1/20,而且东南亚游客多半停留在中北部,不迈过浊水溪,台湾南部旅游业者情况很惨。

陆客大减,东南亚旅客补不回来。目前东南亚团有的每天团费已跌到45美元,有陆客团已跌到零团费,甚至花200到500元人民币“买人头”,但还是有人要办陆客团,因为陆客“很会买”,肯在购物店内消费。现在台湾的观光饭店、旅行社、游览车、精品店等陆续关门大吉,就连卖凤梨酥的大型购物店都经营困难。

“最近有新闻报导指来台陆客自由行人数终于高于团客人数,且出现‘黄金交叉’,让人振奋,但这种说法实在‘很愚蠢’”台湾一位林姓旅游业者说,如果团客和自由行人数都增加,把市场做大了,旅游业才有钱赚,这才是“黄金交叉”;但今年上半年赴台陆客团较去年同期大减91万人次,自由行也少了27万人次,只是自由行跌幅比较少,拿跌得少的和跌得多的做比较,在如此大衰退中还说是“黄金交叉”,实在无言。

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