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打破“瓶颈”要敢于“砸缸”
2017-08-14 08:22:58 中国青年网
每到周末逢集日,陕西汉中留坝县留侯镇庙台子村村民赵罗明都忙得不亦乐乎。当地的“留侯百年老集”复集后,吸引了越来越多的游客。(8月2日《人民日报》)
近年来,不少地方依托田园风光、自然山水、现代农业、特色产业、民俗文化等资源,大力发展乡村文化旅游业,积极培育旅游新型生力军。然而,有很多地方旅游业发展存在旅游产品单一化、同质化等问题。“司马光砸缸”中砸缸救人的关键在于舍缸,破缸求命。要突破旅游业发展“瓶颈”,也要发扬“砸缸精神”。
应破除行业隔阂,统筹整合旅游资源。当前,我国的旅游新时代已经到来。旅游不再仅仅限于过去意义上的景点、景区,观光、体验、购物、休闲、娱乐、健康等都可以成为旅游产品。比如通过“旅游+农业”,使得农业在提供农产品的同时,成为游人观赏休闲的体验基地;通过“旅游+工业”,使生产车间成为旅游景点,生产线成为观光线,工业产品成为旅游商品。总之,应突破传统思维,打破行业隔阂,全局谋划、全要素动员、全资源整合、各部门联动。
应创新旅游发展融资模式,破解融资难的问题。旅游产业是一项资金密集型产业,而资金不足一直是阻碍旅游产业快速发展的“绊脚石”。各地可以通过设置全域旅游发展专项基金,重点支持休闲度假旅游、乡村旅游、文化旅游、特色小镇、特色民宿等项目;也可以鼓励民间投资,支持众筹、众创等融资方式,调动群众参与旅游发展的积极性,鼓励广大民众投身旅游、创业致富。
制约旅游业发展的“缸”就是我们的惯性思维,只有敢于“砸缸”,旅游业才能突破“瓶颈”,成为经济发展新动能和群众致富“金钥匙”。
(汪春阳)
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