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加快推进农业品牌发展

2017-08-11 09:19:11   中国青年网

本报8月10日讯(记者 李樊 通讯员 丁晓云)今天下午,全省农业品牌建设专题培训班在长春举办。此次培训是全省农业品牌发展大会的首项活动,也是第十六届中国长春国际农业·食品博览(交易)会的一项重要活动。来自省发改、财政、商务、文化、质监、食药监及涉农等部门,省内各市(州)、长白山管委会政府和涉农企业的300余名代表参会。

培训历时近4个小时,杭州农本品牌资讯公司首席专家贾枭、北京方圆品牌营销策划机构董事长李明利围绕“大力推进农业品牌创建,全面提升吉林优质农产品市场竞争力和号召力”主题,相继开展专题讲座。培训班上,专家分析了近年来国内农业品牌的创建形势和发展趋势,交流了数十个国内领先农业品牌案例的实践经验,分享了区域公用品牌、企业品牌和产品品牌为现代农业“再造”价值的理念和路径。

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