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《楚乔传》缘何成为暑期“现象级”大剧

2017-08-11 07:51:15   中国青年网

木华

8月1日,暑期档古装大剧《楚乔传》迎来收官,星玥CP冰湖一吻催泪又虐心,大结局再次引爆网络话题。而在结局前夕,《楚乔传》的网播量突破400亿,成为目前为止唯一一部在播期突破400亿的电视剧!

该剧改编自热门网文,赵丽颖、林更新、窦骁、李沁等“偶像实力派”联袂出演。6月5日登陆湖南卫视周播剧场与六大网络平台以来,该剧播放数据屡创新高,收官当晚以超40%的市占率,超越所有黄金档剧集;截至完结当日,该剧在网络平台共产生416.8亿流量。

《楚乔传》作为2017暑期档角逐中的一员,凭借着无可比拟的魅力和强劲快节奏的剧情,成功抢占了“排位赛”的高地。然而正是稳扎稳打的作风,让剧集收视率从首播时的0.955%,一跃而至5网屡破2%,并成为近两年来收视成剧最为突出的周播剧,彰显出冲劲十足的爆发力,同时也坐实了剧集“暑期剧王”的头衔。破纪录后不到一周,剧集网络播放量又增加了50亿,单日网播量更达到了超10亿之多,迅猛的势头已让《楚乔传》成为2017年鲜有的“现象级”大剧。微博方面,《楚乔传》主话题阅读量已达65亿,以日增几千万的高速向前进发。此外,相关话题阅读量已达150亿,由此可见“全民热议”空前景象。

《楚乔传》之所以缔造了2017暑期的收视和热议盛况,与其曲折跌宕却励志热血的剧情、以及由此衍生的广泛社会话题有着密不可分的联系。楚乔初时之时不过一介女奴,生存在永不见阳光的社会底层,境遇十分凄惨。但只要心中有光,就有前进的方向,楚乔正是凭借着这种坚定的信念,凭借着心中对信仰的渴望,在社会阶层壁垒障碍中向死而生,即便挫骨扬灰也要为自由而战,其励志热血的“楚乔精神”感染了万千观众,纷纷点燃了他们心中的“小宇宙”。观众表示:“《楚乔传》每一分每一秒都很‘燃’,在有血有肉的人物角色感染下,仿佛真的能感受到何为不灭的信仰,何为为自由而战的意义。”

更深层地说,《楚乔传》所展示的在乱世中谋求一线希望以及和平的初心,让楚乔这一角色从始至终都散发着光环。从最低层次的对生存的需求,再到对友谊、亲人负责的中层次需求,最后到实现自我价值和理想的最高层次需求,楚乔一直从未停下脚步。伴随着楚乔一颗悲悯与热血并存的心,高层次的需求驱动着她在以退为进的曲折中接近理想,这不仅在戏中感染你我,且更跳出戏剧,跨越了性别与年龄的限制,成为当下社会中不可多得的正能量之源。

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