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相约吃小龙虾也成为一种社交,除了小龙虾的口味外,对就餐环境也提出了更高的要求,开进高端商业顺应了很多消费者的需求。
香辣小龙虾、卤味小龙虾、清蒸小龙虾……小龙虾无疑是炎炎夏日里最能挑动饕客味蕾的美食之一。三五好友相约街边夜宵店,一口啤酒一口虾,天南地北策起来。不过以后这样的消费场景可能会有所改变。随着电商、O2O等新业态不断涌现,小龙虾已经成了各路资本争相涌入的新风口。进驻高端商场、互联网卖虾……今年动作频频的小龙虾产业在业内被看作是继“共享经济”之后的下一轮风口,同时也促使其洗牌升级。
现象 互联网大佬助推小龙虾涨价
“做龙虾5年来,第一次遇到7月份就没虾了”“短短半个月,批发价直接飙升超50%”“严重缺货,餐饮老板高速路上拦虾”……从7月开始,小龙虾收购价格上涨和货源不足的消息就频频传出。记者了解到,今年6月、7月,小龙虾的批发价格增长幅度在40%~60%。
“近期小龙虾成本价每斤上涨了5元。”湘江世纪城杨记夜宵城卤虾摊主告诉记者,市场需求量猛增而产量跟不上,是造成小龙虾价格猛涨的主要原因。“今年夏季,小龙虾主产区多地遭遇洪水,尤其是湖南,造成小龙虾产量下降。”
不过,更重要的是,随着外卖和电商平台的崛起,小龙虾线上销售渠道全面打通导致消费量猛增。不仅长沙文和友龙虾馆、虾忙等龙虾店提供外卖服务,而且周黑鸭、绝味等餐饮品牌也纷纷涉足小龙虾生意,甚至京东、苏宁易购等电商,今年也纷纷做起了小龙虾生意,导致小龙虾市场骤然扩大2-3倍。
今年4月,外卖O2O平台大虾来了对外宣布,由58到家领投,公司完成3000万元A轮融资,将从小龙虾养殖入手,把控整条供应链;麻辣诱惑旗下的热辣生活和麻小外卖品牌已于去年9月获得数千万元A轮融资;夹克的虾在京东股权众筹平台闪募超过600万元……
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