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教育培训大蛋糕 靠什么抢

2017-08-10 10:50:50   

■ 时报记者 王森 牛婧文 报道

9万亿元,这相当于澳大利亚去年国内生产总值的天量资金,是专业机构预测的今年国人在教育领域的全部花费。日前,刚刚出炉的由智联招聘联合吴晓波频道发起“新锐中产大调查”中也明确指出,超过一半的新中产人士显著增加了对于学习与自我提升的消费开支。在这类人群的知识产权类消费中,有62.9%的人曾对在线课程或知识类产品有过消费,选择“自费购买在线课程”的人也达到50%。由此可见,规模惊人又保持快速增长的国内教育市场,正成为创业者抢滩的新蓝海。

众多项目抢滩市场

据记者观察,滨海新区在近年来已成为教育领域优秀创业团队聚焦的发展热土之一。早在2013年,国内知名的教育机构华图教育,在打造面向职业人士的O2O教育服务项目——好学教育时,便选择把总部布局于天津开发区。

记者注意到,在调整赛制之前的泰达创业大赛中,每年都会有优秀的教育项目选择来到滨海新区亮相示人。例如,曾获得第二届泰达创业大赛二等奖的“学吧课堂”,主打“K12”(即幼儿园至高中年龄段)领域的游戏化自适应学习,用题库同时满足不同阶段学生的学习需求,用AI技术保证题目推送的精准度和学生“能力边界”的题目。目前,其已获得Pre-A轮、A轮多轮融资。

同样在泰达创业大赛脱颖而出的天津魔爱迪科技有限公司,则是一家专注5-12岁儿童魔术教育的在线科技公司。公司通过打造以儿童魔术课为特色的系列培训课程,利用互联网理念,为儿童魔术提供一条线下趣味学习、自信展演、线上成果分享的全新教学模式。

在这家公司的创始人石头看来,儿童是最适合学习魔术的人群,而在学习的过程中,魔术对于孩子们想象力、创造力的培养,都有非常好的效果。“我们通过表演的方式来表现魔术,在此基础上,我们引入课堂讨论和老师讲解等环节。除了课程要自己编制以外,选用的道具也需要根据孩子们的特点精心挑选,甚至要自己进行二次开发。”

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