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我省首创全民健身先消费后补贴 健身新福利,积分也能当钱花
经常到省五台山体育中心游泳的杨菊娟今年享受到了一种“福利”:她到游泳馆健身一次,她的健身积分卡就可以得到20%的积分返还,返还的积分不限定使用范围,可以在任何银联POS机上兑付使用。从今年年初到现在,杨菊娟得到的积分已有近200元。
杨菊娟享受的健身福利,是我省今年开始在全国率先推出的“全民健身公共积分卡”。
新鲜事,健身也能“赚”钱花
“全民健身公共积分卡”是我省从今年开始在全国率先推出鼓励全民健身、刺激健身消费的创新举措。记者了解到,今年上半年,全省13个地市的349家体育健身定点商户,共发出超过4万张全民健身公共积分卡。
省体育局群体处处长熊伟介绍,全民健身公共积分卡类似银联卡,可在任何银联POS机上刷卡。他说,全民健身公共积分的主要模式是“先消费后补贴”,健身群众在定点体育场馆刷银联卡消费时,按20%返还“全民健身公共积分”,每人返还积分价值最高不超过300元。根据省体育局《2016年江苏省体育消费券发放方案》的规定,每年5000万元的体育消费补贴中,“全民健身公共积分”不低于2000万元,其配额根据人口数量灵活分配。
1∶6,积分成撬动健身新杠杆
全民健身公共积分的推出,不仅吸引了众多健身爱好者,也受到商家的青睐。顾雷锋介绍,省五台山体育中心每年6月和年底两次推出办卡优惠,而全民健身公共积分卡相当于全年推出优惠,必然会吸引更多的健身爱好者。
记者从全民健身公共积分运营方了解到,许多体育用品企业希望能出资认购积分,向健身人群发放体育消费补贴。而一些大型体育场馆则希望通过积分将周边商户整合起来,建立彼此相互引流的体育积分消费生态圈,实现体育消费和商业消费相互促进和带动的“生态创新”。
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