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宁夏中宁 何以守住这块“红色招牌”

2017-08-10 08:11:29   

中国经济网银川8月10日讯(记者许凌 吴舒睿) 没到过宁夏的人,未必不知宁夏枸杞;来到宁夏的人,一定要先来看看宁夏枸杞、买些宁夏枸杞。为什么?随着人们生活水平的提高,健康养颜成为一种现代时尚。那么,世界枸杞在中国,中国枸杞在宁夏,宁夏枸杞在中宁。

“中宁枸杞”,堪称国内外枸杞界的劳斯莱斯,是宁夏一块鲜亮的“红色招牌”。近年来,随着市场需求激增,“中宁枸杞”供不应求,以次充好的别家枸杞钻空流入顾客手中。品牌建立良好口碑很难,破坏品牌形象却很简单。在竞争日趋激烈的枸杞市场中,“中宁枸杞”何以守住这块红色招牌?

从“红字”招牌到“金色”品牌

“七、八月份,你们来看这里红色的世界,那叫好看!”一脸儒雅的中宁县委书记赵建新满条斯里地介绍说:宁夏枸杞名声海内外,不是近些年的事,应该说历史很久远。

枸杞是华夏大地特种植物资源之一,不但具有经济、文化、生态“三位一体”的显著效益,还有“药食同源”的复合优势。枸杞的种类全世界约有80种,目前最有名和最有商品价值的是宁夏枸杞。发源于六盘山脉的清水河和黄河洪泛区交汇的神奇土地孕育了一枝独秀的中宁枸杞,这里素有“天下枸杞出宁夏,中宁枸杞甲天下”之美誉,中宁枸杞早在600年前已经被确立了它是枸杞中上品乃至极品的地位。

中宁县所产枸杞,色艳、粒大、皮薄、肉厚、质柔、味甘,外观赏心悦目,内在营养丰富,食用、药用价值极高,品质位于全国之冠(32种微量元素含量高于国内所有产地)。

“独特的自然禀赋使得中宁枸杞美誉度、知名度都很高,但将这块‘红色’招牌变成‘金色’品牌还是近七八年的事”,接着赵书记用四组数字衬托出中宁枸杞“金色”品牌的分量:

——枸杞面积稳步扩大,截至目前,全县枸杞种植面积达到20万亩,分别占全区和全国枸杞面积的36%和23%;年生产干果4.75万吨,产业综合产值达30亿元,农民人均来自枸杞产业收入占农民人均可支配收入的45.3%。

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