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这套床上四件套睡得好舒服,哪里有卖?睡了8小时之后,酒店客房里的产品是真正体验过的。觉得好,可以直接带走;或线上下单,也许回到家之后东西就可以收到了。近日,亚朵与网易严选在滨江联手打造的酒店揭幕,口号是国内首家实现“所用即所购”场景的电商酒店。
这一次亚朵与严选的合作模式是这样的:客户入住办理、房间清扫等都由亚朵酒店完成,网易严选取部分房间,用它的理念和产品完成房间的布置。酒店一共178间房,其中14间为网易严选房,算是网易严选在场景消费上的第一次试水。
网易公司副总裁柳晓刚说,亚朵所定位的新中产阶层,和网易严选锁定的目标消费人群,是契合的。实际上,这并不是网易旗下的电商第一次走向线下,今年上半年,味央猪肉就与外婆家合作开了餐厅“猪爸”,消费者除了可以在里面吃到丁家猪烧的红烧肉之外,还可以买些生猪肉带回。 陈婕
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