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高铁订餐:中式快餐“打败”洋快餐

2017-08-08 13:52:19   

原标题:高铁订餐:中式快餐“打败”洋快餐

截至昨天,高铁互联网订餐满三周。这三周“生意”如何?哪些餐品最受旅客青睐?菜单会不会常换常新?送餐站点何时能扩充?……带着这些问题,记者采访了上海铁路局旗下负责4个车站送餐的上海华铁旅客服务有限公司(以下简称“华铁旅服”)。

订单量正逐周上升

华铁旅服负责上海铁路局辖下的上海虹桥站、杭州东站、南京南站、合肥南站等4个车站的送餐业务。据华铁旅服副总经理潘强介绍,高铁订餐订单量正逐周上升。

通过大数据“揭密”,发现社会餐饮品牌的订单中,中式快餐“打败”了洋快餐:销量较好的是鱼香肉丝饭(20元)、三杯鸡饭(27元)、香菇卤肉饭(20元)、葱香鸡丝饭(20元)等价格较低的中式盖浇饭,而炸鸡套餐(52元)、鸡腿套餐(45元)等洋快餐,点的旅客人数相对要少得多。这其中,价格因素不容忽视;此外,虽然各种社会品种餐食都是车站内店铺制作,但从店铺送到统一配送点、再送上车、最后送到旅客手上,还是要经历一段时间的,中式快餐在保持原汁原味方面比洋快餐更胜一筹。

乘客期盼扩充站点

在前三周近3万个社会品牌餐饮订单中,要求南京南站送餐的订单占了54%,这一方面是因为南京南站是沪宁、京沪、合宁等多条高铁线的枢纽站之一,途经的车次较多;另一方面这些车停靠南京南站的时间,恰好在“饭口”(吃正餐的时间段)的也较多。这就提出一个问题:现在全国只有27个车站提供送餐服务,数量还是偏少。

旅客周先生前两天坐高铁从虹桥站出发,去武夷山东站,9:23发车,12:36到达,他想订餐,却发现只有杭州东站(10:23)送餐,但这个点他并不饿,前方10:58停靠义乌,12:03停靠上饶,正好是“饭口”,但这两个车站又不送餐。华铁旅服表示,目前正按照铁路总公司的安排,在少数几个站试点送餐,等条件成熟了,他们会按照铁总的进一步部署,在更多车站推出送餐服务,让旅客更方便、更按正餐时间吃上热菜热饭。

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