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热巴张彬彬上演旷世虐恋 浙江卫视首开周播剧场
2017-08-08 10:41:16 中国青年网
8月14日起,由迪丽热巴、张彬彬主演的《秦时丽人明月心》将登陆浙江卫视中国蓝周播剧场,每周一至周三晚22:00两集放送。为何浙江卫视的周播剧场会选择用《秦时丽人明月心》来强势占领暑期档这一块高地?自然离不开剧集质量的优异,离不开迪丽热巴、张彬彬两位已成流量担当的男女主角与浙江卫视年轻化受众之间的契合,也离不开浙江卫视运筹帷幄、准备已久的编排与策略。以综艺打通剧场,整合优势平台资源,差异化的编排方式,是浙江卫视培养、回馈受众,形成其独特的剧场特色和市场品牌的重大举措。
屡次结缘一路陪伴 浙江卫视与艺人共同成长
《秦时丽人明月心》是迪丽热巴第一部古装大女主剧,也给了她极大的角色发挥空间。在剧中,她饰演公孙丽,一个集传奇、智慧与美貌于一身的女子。公孙丽背负国恨家仇,却爱上了不该爱的人,权谋智计是她的保全方式,一颗真心才是她的所有。这么多年来,浙江卫视一直在运筹帷幄,有意识地悉心栽培她。在浙江卫视极为重视的周播剧策略中,以她为谋篇布局中的重要一环。
回顾剧中迪丽热巴的成长之路,不难发现在她每一个重要的人生结点,都有与浙江卫视的缘分支撑。迪丽热巴靠《克拉恋人》中的高雯一角展现了自己的喜剧天赋和可塑性,率真、自然的演绎在“女神+女神经”之间无缝转换,而《克拉恋人》正是由浙江卫视独家播出。同样在浙江卫视播出的《三生三世十里桃花》里,迪丽热巴将青丘小狐狸白凤九古灵精怪的性格演活,被网友称为“四海八荒第一小可爱”。演员身份之外,综艺节目也对她演艺之路也助力极大。浙江卫视的两档王牌综艺《奔跑吧》与《王牌对王牌》都有她的参与。《王牌对王牌》中花式劈叉的女汉纸、《奔跑吧》中的团宠MC让观众认识到她开朗可爱的性格,毫无偶像包袱的“放飞自我”,与高颜值的外表形成了反差萌,成功吸粉无数。
本剧的男主角张彬彬也同样如此。他在《寂寞空庭春欲晚》中饰演才华横溢且文武双全的满清第一才子纳兰容若,演技崭露头角;在《三生三世十里桃花》饰演为得一人心散尽寝殿美人的翼族二皇子离镜,让观众为之唏嘘扼腕;即将播出的周播剧《秦时丽人明月心》里,他饰演的嬴政是雄才大略、睥睨天下的千古一帝,既有杀伐决断的果敢,又有对丽姬的痴情不渝,如此讨巧的角色将助力其更上层楼。而这几部剧无一例外都是由浙江卫视独播,以其平台影响力,为演员的发展提供舞台。
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