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《战狼2》票房冲向40亿 制片方、发行方收获颇丰

2017-08-07 18:31:03   央广网

央广网北京8月7日消息(记者高敏)今年这个暑期档,《战狼2》正在创造中国电影的一个新纪录。统计显示,截至8月6日傍晚,《战狼2》的综合票房已经冲破32亿元人民币大关。要超过《美人鱼》33.92亿元的票房纪录,问鼎中国电影最高票房的宝座,目前看来只是时间问题。

在内容上,它将军事战争、武打功夫、爱国情怀与商业大片有机结合。中国传媒大学教授索亚斌分析,高票房的背后,是这部影片达到了当下中国商业电影一个较高的水准,制作精良。

索亚斌说:“关键是这个电影所带动的热潮,如今已经超越普通的电影关注之外,形成了一个社会的热点现象,成为一个大众流行文化的热门话题。形式层面上怎么样将动作玩出新花样来,动作场面怎样去融合人物,融合进情节,然后服务于主题,在这一点上《战狼2》是成功的做到了这一点。我估计,吴京不会因为经济收入一时低或高而动摇他在创作上的很多观念,我觉得当他的经济能力更宽裕之后,会更全心的更纯粹的投入到他的构思和创作中去,对创作者来说是一件好事,对中国电影来说也是一件好事。”

电影品质精良,好口碑也在持续发酵。《中国电影报》编辑部主任张晋锋告诉记者,上周日和上上个周日,电影票房表现尤为突出。这部影片把动作这种视听的形式和强国、强军的价值观念成功地融合在一起,契合当下的氛围。

张晋锋表示:“一般来说,单日票房周六最高,但上上周和上周这两个周日,《战狼2》的票房都高过了周六,就说明了一个现象,就是它的口碑还在不断地发酵。影片本身质量是很过关的,我昨天上午在电影院看的,北京五环外的一家电影院,上午十点半的场基本满场。这部影片既很正能量,又很紧张、激烈、刺激,人物形象也立得住,今年是建军九十周年,大阅兵再加上我们目前中印边境的风波,这部影片就很契合当下我们强国梦、强军梦,氛围比较浓厚。”

有观点认为,作为国产片的“爆款”,没有流量明星、也没有大IP的《战狼2》,可能正在改变电影行业的“潜规则”。不过索亚斌觉得,其实这部电影也有IP元素,也有流量明星,但最关键的用过硬的艺术品质和价值观念来吸引观众,这也是回归电影的本质。

索亚斌说:“经过《战狼1》本身的磨练,已经成了一个IP了。如果吴京不算是流量明星,那至少张翰也算是流量明星,还赶上达康书记的走红,这些都对电影的卖座有一定的推波助澜的作用。但这些都被有些电影评论或多或少的屏蔽掉了,的确他们不是最根本的原因,最根本的原因是电影的品质。其实是有流量明星,有IP,但是我们看到真正让电影走的更远的不是这些东西,还是电影的本质。这一点是回到电影能否长久发展的议题之上了。尤其是《战狼2》和《三生三世十里桃花》的对比更加看的清楚,可能靠那种漂亮的画面,流量明星呀,可能会取得一时一地的热度,但这样的东西,第一走不长远,第二有非常低的天花板。”

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